A Cult Korean Beauty Brand Creating Artistic Perfumes
Case in point: you'll want these scented objet d'art on your vanity shelves asap.
What do you get when a K-Beauty newcomer like RboW creates a perfume of their own? Well much like the rising label's ethos of bridging the domains of beauty and art, their debut series of four fragrances aptly named Case Study.
RboW, the brainchild of former contemporary art gallery director So Hyung Kim, was created last April and is carried here at beauty e-store Beaubit which is a go-to for cult beauty brands that cater to Asian skin. Its premise: treating fragrances like blank canvases for artistic creations, much like the relationship an artist has with his work.
The four fragrances in the Case Study series.
Taking an experimental route, each perfume was designed to evoke a familiar setting whether that may be a European summer adventure (see Case Study #8 Lights on Objet) or the comforting aroma of warm incense and smoke (see Case Study O.A.C).
The scents are formulated with wholly plant-based ingredients are finally packaged in glass bottles covered in wrapping that reminds one of abstract expressionist art.
Keen to discover the fragrances for yourself? Ahead, we list down what each fragrance entails.
The only eau de parfum in the series, this scent is created in collaboration with Korean artist Eddie Kang (he has collaborated with BTS on their album cover art). The perfume is formulated with a blend of fruity and floral notes jasmine, rose, orange blossom and geranium as well as woody base notes of cardamom and cedarwood.
Short for One Accord Composition, this warm musky scent is infused with fruity and floral notes of geranium, cardamom, orange blossom, amyris, rose, jasmine and base notes of cedarwood, vetiver and patchouli.
This zingy scent balances out fruity, floral, and earthy scents with key ingredients ginger, lemon, rose, pink pepper, jasmine and musk.
In need of a zen scent? This one might be for you as it mixes a harmonious blend of tea, juniper berries and calamus infused with sweet-spicy notes of cardamom, pepper and elemi.