Louis Vuitton Opens Its Chocolate Store By Maxime Frederic In Singapore
Indulging in the chocolate confections crafted by the renowned chocolatier for Louis Vuitton can be done without the need to travel
Le Chocolat Maxime Frederic at Louis Vuitton, the chocolate bar concept by the renowned French chocolatier and the luxury maison, has finally gone global. The first overseas outpost is now opened at Louis Vuitton’s Marina Bay Sands flagship.
Maxime Frederic takes cues from some of Louis Vuitton's house codes, such as the monogram, for his confections.
Frederic, an award-winning chef patissier at the luxurious Cheval Blanc Paris, LVMH’s first hotel in the French capital, is the creative force behind this venture. In 2022, when Louis Vuitton debuted its LV Dream exhibition at its Rue du Pont-Neuf headquarters, Frederic was enlisted to lead the development of products for a chocolaterie and cafe.
For Valentine's Day, Maxime Frederic crafted the Filled Heart Saint Valentine, featuring five heart-shaped chocolates in three delicate flavours: pistachio, almond, and hazelnut, available in limited quantities.
Visitors to the chocolate store at Marina Bay Sands can expect Frederic's artisanal approach, mirroring Louis Vuitton's craftsmanship. The Normandy-born chef said: “We started to see a lot of similarities between our work in patisseries and the work of the artisans at Louis Vuitton, whether it’s a woodworker or a locksmith for the trunks. It’s about handcrafted workmanship, and that’s completely in line with our work as artisan pastry chefs, bakers, and chocolatiers.”
The masterpiece by Maxime Frederic for Louis Vuitton is the Vivienne mascot that can be set to pirouette with a turn of a chocolate key.
One notable creation showcasing Frederic’s expertise is the piece de resistance – the Vivienne on Malle. This creation features the well-loved Louis Vuitton mascot inspired by a music box, and it can be set to pirouette on top of a trunk thanks to an intricate chocolate gear mechanism. Here, we present some of the confections Frederic has created.