How Many Times Can You Reinvent The LV Monogram? Artist Urs Fischer Takes A Stab

The classic motif gets yet another makeover.

louis vuitton urs fischer
Get your hands on this exclusive painterly handbag by contemporary artist Urs Fischer. Credit: Louis Vuitton

One of the most widely exhibited artists in the world today, Urs Fischer’s works frequently deal with themes of impermanence and the passage of time: Among other things, he is known for his life-size candle wax sculptures — depicting nameless nudes as well as famous folks such as Leonardo DiCaprio — that are lit and left to morph as they burn for weeks.

Showing that he is also a dab hand when it comes to objects that last, Fischer’s latest project sees him putting his imprint on Louis Vuitton’s leather goods, and more.

Fischer's “memory sketches” feature hand-drawn, distorted versions of the maison's iconic flower motifs and LV initials.

Louis Vuitton

In doing so, the Swiss contemporary artist joins an impressive list of artists including Stephen Sprouse, Richard Prince and Takashi Murakami. Their creations for the French luxury brand were bestsellers when they were launched and continue to command solid prices on the preloved market today.

The starting point of the Louis Vuitton x Urs Fischer collection is the artist’s take on the brand’s monogram. His “memory sketches” feature hand-drawn, distorted versions of the flowers and LV initials that make up the monogram, and are applied in different ways, shapes and sizes depending on the item. On bags, for instance, the motifs are applied using a weaving technique called tuffetage, a weaving technique that uses a velvet-like material to create texture and depth.

Calling all hypebaes: these sneakers are a must-have.

Louis Vuitton

Revolving around two colourways – black and red, and black and white – the new collection is a comprehensive one including ready-to-wear, accessories, shoes and bags. The collection arrives at Louis Vuitton stores this month. Move quickly: These items will last you a long time, but stocks at the boutiques probably won’t.


Louis Vuitton x Urs Fischer Speedy 25 Bandouliere tufted canvas Boston bag, $3,600

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Louis Vuitton x Urs Fischer Onthego GM tufted canvas tote, price unavailable

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Louis Vuitton x Urs Fischer Neverfull MM tufted canvas tote, $3,300

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Louis Vuitton x Urs Fischer Pochette tufted canvas tote, $2,130

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Louis Vuitton x Urs Fischer canvas and leather sneakers, $1,370

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Louis Vuitton x Urs Fischer canvas and leather sneakers, $1,490

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Louis Vuitton x Urs Fischer cotton T-shirt, $1,160

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Louis Vuitton x Urs Fischer jersey top, $1,840

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Louis Vuitton x Urs Fischer jersey leggings, $1,930

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This article first appeared in The Peak

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