'90s Feminist Heroine Sailor Moon Is Starring In This Kawaii Collaboration
The pigtail-loving, mini skirt-wearing anime heroine is lending some style power to a collaboration with Maje.
Get ready to be reacquainted with Sailor Moon, the '90s manga legend, feminist heroine, cosplay icon, gender-shifting crusader (yes, the show was censored when it first debuted due to its depictions of queerness) – and now Gen Z style inspiration.
In fact, the sartorial choices of Sailor Moon (the alter ego of schoolgirl Usagi Tsukino) and her band of Sailor Guardians have become a big talking point among fans of babetastic '90s and early Y2K fashion, inspiring fan accounts like @sailor_fashionistas on Instagram and raking in about 2.7 billion #sailormoon hashtags on TikTok.
The collection comprises a mix of T-shirts, jackets, matching sets, and accessories including hats and headbands.
Joining the Sailor Moon bandwagon is the youth-inflected French fashion label Maje which is launching a a limited-edition streetwear-inspired collection christened Pretty Guardian Sailor Moon. Available exclusively at the brand's store at The Shoppes at Marina Bay Sands on April 26, the collaboration spans ready-to-wear and accessories. Prices range from $55 for a pair of socks to $585 for a bag.
The kawaii outing not only feature prints of characters from the manga and their catchphrases, it is also a pastel dream, with items awash in pretty hues of blue, yellow, and pink. For those who can't get enough of Sailor Moon herself, Maje has also created a one-of-a-kind monogram that blends the Pretty Guardian's silhouette with the brand's signature clover motif.
Ahead, some of our top picks from the collection.