‘Wearable Memes’, Minimalist Chic: Shake Up Your Cool Girl Wardrobe With Contemporary Italian Flair
Let your personality take centre stage with Italian label MAX&Co.’s Fall Winter 2024 collection and unique collaborations.
Idyllic summer days are over in most parts of the world and spectacular blue skies are giving way to the crispness of fall. The other thing worth an overhaul? Your wardrobe, which needs to ditch summer’s diaphanous dresses to demure midi dresses, power suits and preppy tweed, which were all the rage on Fall Winter 2024 runways.
Cooler temperatures allow for inventive layering, making it the best time to invest in those edgy, it-girl pieces to up your personal style game.
MAX&Co.’s fall/winter collection is a firm nod to these trends, encouraging fashionistas to own their looks with outfits that are effortlessly trendy yet can stand the test of time.
Boxy jackets and preppy tweed are the answers to your fall/winter wardrobe.
Find your style for every occasion
The Italian brand delivers a refined, 1990s-inspired showing of tailored suits, pencil skirts, slip dresses, satin jackets and mini-dresses – alongside minimalist outerwear in neutral shades, luscious browns and rich, jewelled tones.
The brand’s iconic Runaway and Longrun coats have made a comeback, and both options drape beautifully over any ensemble. Finding your fashion mojo is never one-size-fits-all, so if you’re wanting options, fret not. Sleek leather jackets, boxy shirt jackets as well as quilted down jackets are chic alternatives that can be dressed up or down depending on the occasion.
MAX&Co.’s winter coat and trench coat are evergreen staples you can wear over any ensemble.
Ultra-cool accessories complete this dynamic vision, and MAX&Co. delivers. The Abbraccio bag, made from supple nappa leather, now comes with a carabiner for maximum practicality. Timeless ballet flats are revisited in satin, which lend a surprising sophistication when paired with mini kilts or trousers.
Prefer something less feminine? Their ultra-lightweight sneakers with fringed appliques, designed in collaboration with sustainability-focused company ACBC, are versatile enough for most outfits, yet comfortable enough to trudge around our island all day. Precious belts, baseball caps and enamel hoop earrings are equally strong contenders on store shelves.
Made with nappa leather, the Abbraccio bag also comes with a carabiner for enhanced practicality.
For night-time decadence, consider channelling Tilda Swinton in her power suit or rock Kate Moss’ little black dress look MAX&Co.’s velvet shift dresses and funnel-necked velvet-jersey long dresses are timeless pieces which exude understated elegance.
If you prefer showing off a bit of skin, go for the crinkle-effect satin dress with spaghetti straps and a low-waisted cut. Finally, throw on a rhinestone-embellished blazer for a dose of youthful insouciance.
To channel timeless elegance, opt for a velvet-jersey long dress.
Give your outfits a playful twist
Part of the Max Mara Fashion Group, MAX&Co. was founded in 1986 and is renowned for its versatile styles and well-crafted clothes designed for the modern woman. Aside from the Runaway and Longrun coats, which are reliable mainstays, the MAX&Co. Tee is another prominent number, a slightly oversized T-shirt that can be worn in a myriad of ways – whether as part of a blazer and pants ensemble, or tucked into a pair of high-waisted wide-leg jeans.
The brand is committed to lasting quality and material research, as evidenced from its current clothing arsenal. While the Prince of Wales check patterns remain popular, MAX&Co. has also brought onboard cutting-edge fabrics fashioned with experimental yarns.
Elevate your street style with wearable memes
The brand’s collaborations have always been a compelling testament to its vibrant, creative expression and artistic flair. Blablabla, a partnership with artist Pietro Terzini, is a colourful and joyful collection which transforms style staples into “wearable memes”.
Acclaimed for his uplifting word art, Terzini’s witty phrases lend an insightful commentary to our current times. Wardrobe classics are emboldened with handwritten phrases, such as “Out of Office” on the back of a formal blazer, or “Brr So Windy” under the lapel of a wool-twill coat.
Wear your feelings on your back with Pietro Terzini’s witty pieces.
Another refreshingly dynamic pairing was born when the brand teamed up with Lorenzo Posocco, stylist and creative director of Lorenzo Posocco Studio. Titled “Found Family”, the capsule collection is a love letter to families formed by choice, inspired by the visual narrative of 1990s fashion editorials and intimate portraits from that era.
Bridging the gap between classic and unconventional, some favourites include sportif pencil skirts, short playsuits and striking raincoats designed with practical details, such as concealed zipped pockets and elasticated waists. Its usage of lightweight fabrics make the collection poised for travel, as the clothes pack down easily and won’t tip your bags over the scale.
Lightweight fabrics make the Lorenzo Posocco “Found Family” capsule collection perfect for travels.
Ready to get your hands on these extraordinary collections? Step into the new MAX&Co. concept store, unveiled at Ion Orchard this year. Spanning over 1,000 sq ft, it carries the full range of MAX&Co.’s clothing and accessories, which makes nailing a perfect fit or requesting a specific look a delightfully seamless process.
The store design adopts the same ethos as its clothing lines by blending Italian craftsmanship with contemporary elements. Swathes of coral red, rose and deep burgundy punctuate the spacious store, alongside traditional Italian terrazzo flooring made with marble fragments.
Visit MAX&Co. at #B1-28 Ion Orchard.