The Aura Is Right With Miu Miu's Chinese New Year Collection

The vibe is vibing

The Miu Miu 2025 Chinese New Year campaign was photographed at Li Yau Li, a popular Cantonese tea restaurant in Beijing. Credit: Miu Miu

Miu Miu is channelling all the good juju for Chinese New Year with its 2025 capsule collection, celebrating the Year of the Snake in true style. Think renewal, joy, and a generous dose of luck, with pieces that are both chic and festive. We’re talking the brand’s signature preppy-meets-girlish vibe, reimagined in jewel-encrusted denim, cotton undies in a lucky red hue, and leather goods and accessories adorned with floral sequins, beads, and all the shiny details that scream good fortune.

Li Haocun miu miu chinese new year

Chinese actress and Miu Miu ambassador Li Haocun serving up that CNY energy

Miu Miu

Well-loved bags like the Wander and Beau get a playful festive twist with crochet-knit serpent bag charms and knot charms that offer a cheeky nod to traditional Chinese knot accessories. And the metallic leather New Balance 530 SL? It’s the perfect stylish step toward getting lucky. Want more? Scroll on.


Ivy gabardine tote with sequins and beads, $4,500

miu miu chinese new year bag

Wander leather hobo bag, $3,900

miu miu chinese new year red bag

Joie nappa leather mini bag, $3,350

miu miu chinese new year brown bag

Beau leather bag (back), $5,000

miu miu chinese new year bag

Leather ballet flats, $1,510

miu miu chinese new year flats

New Balance X Miu Miu 530 SL leather and mesh sneakers, $1,700

miu miu new balance chinese new year sneakers

Metal sunglasses, $655

miu miu chinese new year sunglasses

Grosgrain headband with sequins and beads, price unavailable

miu miu chinese new year headband

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