The Aura Is Right With Miu Miu's Chinese New Year Collection
The vibe is vibing
The Miu Miu 2025 Chinese New Year campaign was photographed at Li Yau Li, a popular Cantonese tea restaurant in Beijing. Credit: Miu Miu
By Imran Jalal,
Miu Miu is channelling all the good juju for Chinese New Year with its 2025 capsule collection, celebrating the Year of the Snake in true style. Think renewal, joy, and a generous dose of luck, with pieces that are both chic and festive. We’re talking the brand’s signature preppy-meets-girlish vibe, reimagined in jewel-encrusted denim, cotton undies in a lucky red hue, and leather goods and accessories adorned with floral sequins, beads, and all the shiny details that scream good fortune.
Chinese actress and Miu Miu ambassador Li Haocun serving up that CNY energy
Miu Miu
Well-loved bags like the Wander and Beau get a playful festive twist with crochet-knit serpent bag charms and knot charms that offer a cheeky nod to traditional Chinese knot accessories. And the metallic leather New Balance 530 SL? It’s the perfect stylish step toward getting lucky. Want more? Scroll on.
Ivy gabardine tote with sequins and beads, $4,500
Wander leather hobo bag, $3,900
Joie nappa leather mini bag, $3,350
Beau leather bag (back), $5,000
Leather ballet flats, $1,510
New Balance X Miu Miu 530 SL leather and mesh sneakers, $1,700
Metal sunglasses, $655
Grosgrain headband with sequins and beads, price unavailable