Namesake Is The Family-Run Taiwanese Label Elevating Streetwear
This year-old Taiwanese label is grounded by one philosophy: family matters.
Ne.Sense, a cult multi-label boutique right in the centre of Taipei, is where the city’s fashion folks have been hitting up for the lowdown on emerging labels since 2013.
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The three brothers behind it – Steve, Richard and Michael Hsieh – stock a discerning lineup of some of today’s most achingly cool contemporary and streetwear brands. It seems only natural then that they would branch out into creating their own.
The Namesake DNA: deconstructed mash-up of sportswear and the agrarian.
Last year – together with their father (name undisclosed) – they founded Namesake that draws heavily from papa Hsieh. Its grounding philosophy: family matters. Its aesthetic: a deconstructed mash-up of sportswear (the siblings are big basketball fans) and the agrarian (pops was not allowed to pursue his creative dreams during his youth and was instead shoehorned into agriculture, a major industry in Taiwan).
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True to its earthy inspirations, Namesake specialises in elevated staples with nifty twists. Down jackets, for example, boast exaggeratedly round proportions, while a blazer with curved front panels looks like it was fashioned out of hemp sacks yet looks utterly contemporary.
Here, it retails at another destination of cool: Dover Street Market Singapore.
A version of this article first appeared in the November 2021 Crazy Cool Asia edition of FEMALE