Potato Head Folk Singapore Launches Its Own Streetwear Label

Potato Head Folk Singapore has made a name for itself here for its thick, juicy burgers at Three Buns restaurant, while its Bali beach club is one of the most popular hangout spots on the island. But it's now evolving its brand and venturing into non-food territory with the launch of a 10-piece unisex collection, exclusively available at its Keong Saik Road establishment.

Created by head honcho Earn Chen in collaboration with designer Shinsuke Takizawa of Japanese menswear label Neighborhood (which is heavily influenced by motorcycle subculture), the Three Buns x Neighborhood line ($78-$322) offers casual everyday wear - palm print shirts and matching bermudas, slogan tees and baseball caps - that Chen says represents the brand's "playful and tropical" vibe.

Come Saturday, these will be housed within a pop-up store located at the entrance of ground-floor restaurant Three Buns. After its month-long run, items will still be available for purchase from the restaurant, and will subsequently be released in its Bali and Jakarta outposts.

And that's not all: Three Buns' executive chef Adam Penney has come up with a few innovative offerings to celebrate the label's launch. There's the 'Neighborhood' burger (it comes with triple jalapeno cheese and tomato salsa atop a juicy beef patty) and two tequila-based cocktails, 'Neighborhood' shake and Barrio cooler. Sounds like more than one good reason to head down this weekend. 36 Keong Saik Road

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