Come Outside With Prada
The Italian luxury brand’s Outdoor collection, which you can experience at a special showcase in Ion Orchard, is an ode to good times in the sun.
For its trans-seasonal collection, Prada is thinking about getting out of the house and into the sun. The Italian house’s latest Outdoor collection, designed around a garden, the coast, a mountain and snow, capture the emotion and joy of being outside.
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In Singapore, the brand has just launched a special showcase display at Ion Orchard that will run from May 17 to June 2. Coast, being the natural fit for our climes, is the focus here. There’s an aspect of sandy dunes, white and blue tents and sunshades, and surfboards.
A novelty from the Prada Outdoor collection: a branded volleyball that comes, conveniently, with its own carrying case.
The collection itself is a fun and unexpected one. The most interesting materials are terrycloth and raffia, which appear on a host of bags, slides, accessories and ready-to-wear. Available in pepto-bismol pink, sunny yellow and classic white, the terrycloth totes and Re-Edition mini bags are a sure stand-out.
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Fashion aside, Prada has also come up with a range of rather delightful lifestyle pieces. Think terrycloth cushions, beach towels and yoga mats with their own carrying cases, a volleyball, soccer ball and basketball, water bottles, bento boxes, and inflatable floats. It’s all very unexpected and fun, perfect for warmer days when we can be out again.
Because of social distancing measures this month, make a call to Prada’s Ion Orchard boutique to make an appointment before heading down. Below, our picks from the Outdoor collection.