Show Notes: Prada Spring Summer 2025
Miuccia Prada and Raf Simons sent out an eclectic - and electric - collection full of human quirks to combat the flattening effects of living by the algorithm.
When: September 19, 2024
The venue: This season, Prada's set was more muted compared to recent outings - the room was all shrouded in pale blue fabric, perhaps to better allow the focus to be on the singular collection.
The takeaway: Officially the word from Prada is that their latest collection was a pushback against the "algorithm" - that manipulative, all-knowing social media mechanism that governs most of our lives these days. Think about it: regardless of one's physical location globally, people are buying into the same styles and trends, while influencers and media platforms create similar-ish content aimed at gaming the algorithm.
There's something for every kind of occasion - all in one outfit. Being unpredictable and seemingly incongruous is the way to break the Internet!
To counter the homogenising effect of the algorithm, Mrs.Prada and Raf Simons created one of the most provocative (and editorial) Prada collection in recent years. There were 49 looks, each more oddball than the last.
Accessories and separates were wild, ranging from giant insectoid sunglasses...
Sparkly cocktail dresses were paired with normcore parkas, with the cherry on top being a Space Age-y visor. Leathery S&M dresses dripping with piercings were paired with polite-looking loafers. Futuristic skirts with portholes peeked out under luxurious faux fur coats. Formal ballgowns with ginormous insectoid sunglasses. You get the idea.
to metallic skirts with portholes...
The collection was essentially a wild mishmash of eras and styles. References to the optimism synonymous with the '60s were unmistakable, which suggests to us that despite the gloomy future that awaits humanity, Prada's designers are convinced that remaining human - despite all its flaws, discordances and messiness - is the answer to battling the virtual flattening of the world.
While old favourites from previous years were revived...
The items we're eyeing: Prada fanatics will want to hoover up nearly every shoe in this collection - most of them appeared to be re-issues or updates of archival styles, such as the platform oxfords from the Spring 2011 collection, or the infamous "flame" sandals from Fall 2008, so if you missed out on them the first time round, now's your chance to dig in.
Cop these sandals if you missed out on earlier Prada collections.
The looks:
Prada
