Enter The Pradasphere With Prada’s First-Ever Permanent Exhibition
Dive through Prada’s original archives circa the 1920s and see how the fashion house has evolved through the decades at its eight-storey flagship in Milan, Italy.
There’s no better place to get properly acquainted with Prada than where it all began: Prada Galleria, set within Milan’s historic Galleria Vittorio Emanuele II building. This eight-storey boutique isn’t just the Italian fashion house’s flagship – it’s also the original locale of the very first Prada store harking back to 1913. More than a century on, and this space continues serving as the be-all and end-all of everything Prada, offering a complete range across the brand’s categories of ready-to-wear, beauty, jewellery, home items, patisserie and more.
See also: Fashion’s Most Iconic Trench Coat Gets An Exhibition At London’s Victoria & Albert Museum
Today, Prada Milano Galleria is also home to Pradasphere, the brand’s first-ever permanent exhibition that was recently unveiled alongside its Spring Summer 2027 collection during Milan Fashion Week. This immersive new space sits atop Marchesi 1824 – Prada Galleria’s in-house cafe which overlooks the charming shopping arcade below.
Enter the Pradasphere and you’ll soon realise that Prada is more than simply a household name in the luxury fashion world. Through original archival Prada creations dating back to the 1920s, along with contemporary pieces, visitors will journey through the family-owned business’ evolution over the past 100 years – especially under the direction of Miuccia Prada – and learn of its connection to the spheres of art, architecture, film, sports, culture, and more.
Pradasphere is open daily from 10am to 8pm at Prada Milano Galleria. Entry is free, but prior reservations are required. Book your one-hour time slot online via Prada’s website.