Stop And Smell The Roses With Burberry's Lunar New Year Collection

In his first Chinese New Year capsule for Burberry, chief creative officer Daniel Lee dials up the good vibes with the auspicious touch of red.

burberry lunar new year
Chinese model He Cong (left) and Burberry ambassador Tang Wei (right) are among the faces leading the campaign for Burberry's Chinese New Year collection. Credit: Burberry

Daniel Lee of Burberry has infused the brand's classic British wardrobe tropes with a red-hot makeover to celebrate the Year of the Dragon, skillfully incorporating the auspicious hue cherished in Chinese culture. The Lunar New Year 2024 collection showcases elements like the houndstooth check, seasonal roses, and the brand’s signature checks, all adorned in a bold red that transcends mere colour – it embodies a tradition of good luck and prosperity. Adding a touch of symbolism, flowers, which are considered to carry profound meanings related to values, virtues, and aspirations, make a presence too – in the form of the rose, a signature of Lee


Small Knight leather bag, price unavailable

Burberry
1/10

Carry this as a pochette or shoulder bag simply by adjusting its straps, complemented by metal clip hardware that plays on the Equestrian Knight Design, Burberry’s much-beloved logo.

Chess cotton satchel, $5,500

Burberry
2/10

The Chess, adorned with brushed metal knight and rook charms, now boasts a Lunar New Year upgrade featuring a special retro-style wallpaper motif.

Medium EKD canvas tote, $2,890

Burberry
3/10

Looking for a spacious bag to carry your beauty essentials and fortune-filled red packets during your Chinese New Year visits? This lightweight canvas tote is your winning choice.

Polyamide-blend sneakers, $1,750

Burberry
4/10

Stride through your CNY visits with flair in these woven shoes. The insoles? Oh, they're flaunting Daniel Lee's favorite oversized check pattern – talk about attention to detail.

Leather Creeper Chelsea Boots, $1,890

Burberry
5/10

Infuse a touch of rugged charm into your look with these fiery red boots. A standout feature of these boots is their chunky rubber soles, molded with classic Burberry lettering from the archives.

Cotton bucket hat, $780

Burberry
6/10

Nervous about rocking a head-to-toe red ensemble but still want that festive flair for Chinese New Year? Just pop on a bucket hat like this one, and you're set to steal the show.

Cotton-blend socks, $190

Burberry
7/10

It's all about the fine details – and slipping on those red socks is like giving your Lunar New Year outfits a secret handshake with luck.

Viscose shirt, $1,950

Burberry
8/10

Sure, this shirt boasts red rose motifs designed for the gents, but it's the go-to for those craving a boxy and oversized silhouette.

Cotton-blend dress, $4,190

Burberry
9/10

Wrap dresses: a celestial gift, especially when navigating the indulgent seas of feasting.

Wool-blend pants, $2,690

Burberry
10/10

This pair of bottoms feature a playful spin on the classic houndstooth pattern that could leave everyone seeing double in amazement.

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