Rimowa Now Lets You Customise Its Iconic Original Suitcases With A Pop Of Colour
The luggage label is expanding its personalisation service and celebrating this with a charming stop-motion animation video that brings handcrafted miniature worlds to life.
If your suitcase has been looking a little too much like everyone else’s, Rimowa has a solution. The German luggage house has expanded its Rimowa Unique personalisation service to its signature Original collection of iconic grooved aluminium suitcases. This service was previously only available for the Classic collection, another range of aluminium luggage with leather details.
The service lets you customise your suitcase with colourful accessories, whether you’re buying a new case or giving an old favourite a refresh. Three parts can be swapped out: the wheels, handles and leather address tag. Think of it as a little wardrobe refresh for your luggage.
Each customisable part comes in up to 12 shades, from muted taupe to bright orange and yellow, with seasonal colours Grape (purple) and Cloud (greyish-blue) joining the mix. Keep things tonal, or go all out with a colour clash – either way, if you’re going to invest in a suitcase for life, you might as well add your own personality to it.
Rimowa’s handcrafted holiday 2026 campaign
To celebrate the launch, Rimowa has also unveiled a holiday campaign featuring a series of miniature worlds, each built around a customised Original suitcase. Handcrafted from materials like clay, paper, felt and wood, the scenes are brought to life through stop-motion animation.
From a window seat moment to a much-needed digital detox in nature, each scene celebrates the simple pleasures that make life a little sweeter. The campaign is a charming reminder to put your phone down, disconnect, and slow down enough to enjoy the journey – rather than getting caught up in the rush of reaching the destination. It also taps into a wider trend we’re seeing in luxury campaigns this holiday season, with brands like Prada embracing traditional craftsmanship. Both emphasise the care and creativity behind the finished product.
It’s a fitting message for the holiday season, when the best gifts are often the ones that feel a little more personal. And if you’re already dreaming about your next end-of-year getaway, a suitcase that feels uniquely yours is a pretty good place to start.
See also: Rimowa Unveils Two New Seasonal Colourways Inspired By Elements Of Nature
Where to personalise your own Rimowa suitcase in Singapore
Rimowa Original Unique is now available worldwide. The Original Handle Set is available exclusively in-store for $430, while the D65 and D50 Wheel Sets (designed for different suitcase sizes) cost $230 each, with the Address Tag costing $130.
The wheel sets and address tag are available both online and in-store, with complimentary installation, while the handle set is only available in-store and must be installed by a Rimowa specialist.