The Rimowa Original Bag Makes Everyday Living A Stylish Affair

Fans of Rimowa’s aluminium suitcases: say hello to the new Original Bag. It captures the brand's heritage in travel in a compact design that's perfect for toting about on a daily basis.

German luxury lifestyle label Rimowa has been cleverly updating its classic suitcases for everyday use, most notably with the maison's Personal range of clutch slash crossbody bags that was introduced in 2020.

Now, that vision for ultra-portable Rimowa creations has been further expanded with the brand's latest design dubbed the Original Bag. Think of the Original Bag as a miniaturised version of their iconic suitcases – designed to cater to its wearer's day-to-day needs, it does so in a sleek, compact package that boasts the same lightweight yet durable aluminium frame as its larger counterparts.

The Original Bag retains Rimowa's design signatures such as the iconic aluminium frame, tactile grooves and rounded edges, all while presenting a new, everyday-friendly size (26.2 cm x 18.7 cm x 8.8 cm).

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Thanks to an adjustable and removable strap, the Original Bag can be worn on the shoulder or across the body. Alternatively, you can also carry it by hand – one of the most distinctive features of the bag is its aluminium top handle that's encased in supple leather.

A removable and adjustable strap, as well as a distinctive top handle, means the Original Bag can be worn in various ways – by hand, on the shoulder or across the body.

Rimowa

As with most Rimowa products, the Original Bag's exterior sports the brand's signature grooves (fun fact: the grooves reflect Rimowa's history in travel – they are modelled after grooves found on early airplanes, which functioned to help ensure water would flow off the planes' surfaces).

Miniaturising Rimowa's iconic suitcases into an compact daily bag was a technical challenge the brand had to overcome.

Rimowa

That said, translating the essence of the brand's iconic suitcases into an ergonomic, everyday-friendly size that still respects Rimowa's design language was no small task.

"Bringing this vision to life was an ambitious technical challenge, and we're thrilled with the result: a versatile bag that epitomises the disruptive innovation and meticulous craftsmanship Rimowa is known for," says Rimowa's chief executive officer Hugues Bonnet-Masimbert.

rimowa original bag

Chinese supermodel Liu Wen is one of the four global talents fronting the Original Bag campaign - the others include journalist and creative director Ib Kamara, rapper Central Cee, and photographer Larissa Hofmann.

Rimowa

To mark the launch of the Original Bag, Rimowa has roped in four global talents spanning diverse fields to front its campaign shot by Louise and Maria Thornfeldt: supermodel Liu Wen, journalist and creative director Ib Kamara, rapper Central Cee, and photographer Larissa Hofmann.

Creative Ib Kamara, known for creating evocative images behind-the-scenes, is now in front of the camera as one of the faces for the Original Bag.

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All four faces are major names in their respective fields, and filmmaker Jordan Hemingway has captured them in a dynamic short film that accompanies the main campaign: each of them moves through the city over 24 hours, hitting places, attending events, meeting people – with the Rimowa Original Bag serving as a trusty companion that meets all their needs.

rimowa original bag

The Original Bag's leather-clad interior is just as considered as its exterior – it comes with a zipped pocket as well as slots for cards.

Rimowa

The German brand's reputation for meticulous craftsmanship means all aspects of the Original Bag have been carefully considered for its wearer's use. Take how its interior is crafted entirely from Italian leather and comes equipped with a zipped pocket for easy compartmentalising, as well as slots for credit cards. There's also a nifty Rimowa-pioneered button mechanism which makes the opening and closing of the bag a breeze.

Now the only question remaining: which colourway to choose from? The Original Bag comes in matte silver or black ($2,950 each), both of which launches September 12 at all Rimowa stores and Rimowa.com.

DIRECTOR JASPER TAN DIRECTOR OF PHOTOGRAPHY ANGELO R RODRIGUEZ GRIP ISAAC ANTHONY HAIR & MAKEUP SHA SHAMSI NAILS EUNICE WONG WY MODEL JANELLE/BASIC MODELS MANAGEMENT LOCATION MONDRIAN SINGAPORE DUXTON

WARDROBE KATE SPADE NEW YORK, LONGCHAMP, H&M AND BIMBA Y LOLA


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