By HARINEE JAYAN,
H&M designer collaborations never fail to draw the crowds and overnight queues. This year's edition -- and the 16th such outing -- with British label Erdem is no different. The first person in the queue arrived around noon yesterday -- more than 20 hours before the doors finally opened at 8:05 am this morning. By 10 am, most of the hot-ticket items boasting Erdem's signature floral prints like the pyjama set, the backpacks, T-shirts, hoodies and floral coat have been snapped up. Curious what's the most popular items that the shoppers snagged? The Female team interviewed some of them and got a peek at what's inside their shopping bags.