The Anti-Hype Fashion Movement: Silent Streetwear

Think of a 'less is more' approach and streetwear isn't likely to be the first genre of clothing that comes to mind. While many fashion labels have recently taken to a trend-defying mode of producing garments these days, it seems that streetwear – contrary to popular belief – has been doing so for years, albeit on the down-low.

Enter "silent streetwear", a term that has surfaced recently thanks to rapidly changing consumer appetite for seasonless, quality and often utilitarian-influenced clothing. The labels that have played a part in laying the foundation for this underrated fashion movement all champion a sleek-meets-edgy, largely monochromatic, and back-to-basics ethos, as examplified by Canadian brand Reigning Champs and Tokyo-based outerwear brand White Mountaineering.

Swipe the gallery above for a round up of the silent streetwear labels to have on your radar and the pieces to cop.