Why You Should Jump Into Bed With The Silk Pillowcases And Eye Masks From This SG Brand

If 2020 has taught us anything, it would be that self-care is so important and this includes our beauty sleep too.

Enter homegrown newcomer Sova, a beauty startup launched this month which is named after the Swedish word for 'sleep', with a mission to revolutionise the idea of beauty sleep with the use of the luxurious and skin-friendly mulberry silk for pillowcases, scrunchies, and more.

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In fact, dermatologists, stylists, and beauty experts alike would recommend the swap over to natural silk goods especially as it's been discovered to reap skin and hair benefits, from anti-aging to reduced hair damage. Besides that, mulberry silk is also known to be hypoallergenic making it safe for all skin types including those with sensitive and eczema-prone skin too.

Ahead we share the Singapore label's current offerings that are being sold online as well as by stockists at Salon Nu, Motherswork and Dr D Aesthetics.