Meet The Singapore Gen Z Brands Making In-Your-Face Accessories
The unusual brand names aside, these costume jewellery labels started by enterprising Singapore youths sure catch our attention for their daring and out-of-the-box designs.
By Sarah Adriana and Ying Rui,
Pursuing what they love is exactly why these Gen Z entrepreneurs are thriving on the Gram. Each of these Singapore-based individuals has a unique aesthetic, which is reflected in their statement designs. Whether you’re looking for a one-of-a-kind soft toy bag (who can say no to Hello Kitty?) or a goth-inspired necklace that Wednesday Addams would wear, drop these girls a DM with a brief and they’ll work their magic to create a custom work of art for you.
Felicia, 24, didn’t expect to turn her childhood shell-collecting habit into a full-fledged accessories label, but Misty Corals, launched in February 2025 with its first drop just a month later, feels like a natural evolution of her whimsical, water-sign energy. What started as perler bead accessories made for music festivals during college has blossomed into a resin-forward brand of dreamy, handmade pendants and trinkets that channel equal parts dreamy and whimsical.
She specialises in statement keychains and necklaces, often featuring pressed florals, beach-found shells, and materials encased in glossy resin, all finished with stainless steel hardware. “The show H2O: Just Add Water also played a huge part as I was obsessed with the series!” Felicia admits.
Fan favourites? The orchid necklaces, especially in green/pink and maroon/white, and the shell pieces that harken back to her childhood in Indonesia. She’s also exploring hair clips, rings, and bracelets, with a special June drop featuring freshwater pearls and a pop-up planned for August at Sentosa.
Price: $25-$40
Where to find them: Instagram and Telegram. Consignment at The Odd Paradise at Golden Landmark Shopping Centre.
Founded by Dion, 24, the mind and hands behind Dillydallydally, who began her journey in May 2022 selling beaded style accessories that resonated with her personal style. What started as being an avid fan of supporting local makers at pop-up events, turned into Dion wanting to create something of her own. These days, her focus has shifted toward knotted rope pieces — think keychains, phone, and digital camera straps.
There’s a cult following forming around her fish keychains (often gone within minutes of an online drop), and her personal favorites are her upcycled necklaces, each strung with vintage pendants she’s sourced from trips abroad. “I like to describe my creations as idiosyncratic daily wearables — unique pieces you can wear every day that reflect your individuality,” says Dion.
Price range: $10-$36
Where to find them: Instagram and Telegram. Physical store, Dawdle, located at #03-56, Golden Landmark Shopping Centre.
For Avelyn, _kindaartsy didn’t begin with a product in mind, it started as an Instagram journal for her illustrations. But after her original plans didn’t quite land, she found herself in a familiar place: making things with her hands. A moment of experimentation with keychains late last year sparked something more lasting: “a desire to build a space not just for self-expression and experimentation, but one where I can share meaningful art with other like-minded souls,” she shares.
That quiet spark now lives on through her handcrafted accessories, a mix of pierced orchid keychains, floral beaded chokers, nature-inspired gemstone charms, and whimsical vintage buttons. Everything is produced in small batches, with each piece feeling less like a trend-driven item and more like a tiny piece of art to wear.
Her orchid keychains, now in their third drop, have become a cult favourite, finding homes across Singapore and beyond.
Price range: $40-$100s
Where to find them: Instagram (With weekly drops happening every Wednesday, 8pm).
Cerise Bagels didn’t begin with a master plan — just Chloe, 20, stringing together beads into bracelets and necklaces she couldn’t stop making, then wondering what to do with them all. Fast forward to October 2022, and the project had quietly grown into a full-blown accessories label, built around her love for playful, ultra-personal pieces.
The brand’s bread and butter? Beaded everything — from Y2K-coded charm bracelets to customisable keychains and the recent star of her shop: customisable Italian charm bracelets that hit just the right mix of sentimental and fun.For accessories, “My personal favourite are our stopwatch keychains and watch bracelets! I think it's such an adorable way of using something functional as an accessory,” Chloe shares.
While it started online, Cerise Bagels now occupies a brick-and-mortar spot at Golden Landmark Shopping Centre, where Chloe has expanded her offering to include curated second-hand clothing. Next on the horizon: a line of engraved necklaces inspired by her favourite pop culture icons, think Taylor Swift and Sabrina Carpenter, giving you a way to wear your fandom on your sleeve (or neck).
Price range: $10-$20
Where to find them: Instagram and Telegram. #02-42, Golden Landmark (They’re just by the escalator with nearest MRT station, Bugis)
For Chu, 22, making jewelry was never meant to be a business, it just started as something she loved doing. But with a background in everything from ceramics to wire art to drawing, turning her creative experiments into a label felt like a natural evolution. By 2019, Churings was born - a whimsical brand of handmade accessories that toe the line between dainty and ethereal.
Her signature style blends delicate wiring with fairy-like elements. Chu’s work has since expanded into thrifting and reworking vintage pieces, including her newest obsession: restoring old-school watches and giving them a second life.
Price range: Eight dollars to $23 for handmade accessories.
Where to find them: Instagram and consignment stores such as TwoWorlds, #02-07 and #02-31 Golden Landmark Shopping Centre.
For Lynn Lee, 25, what began as a quiet hobby, making cute DIY earrings in her free time back in 2018, has slowly evolved into Shopmori, a universe of nostalgic trinkets and charm-heavy accessories. Formerly specialising in beaded necklaces (with a strong nature-theme), Lynn has since leaned into a “cute trinkets” direction, reflecting her ever-evolving aesthetic. These days, she’s best known for her keychains, that are playful and the kind you’d want dangling off your bag or phone case. Her Sylvanian Families keychains are bestsellers, while the Tamagotchi ones hold a soft spot in her heart.
Price: Four dollars to $32
Where to find them: Instagram, Website, and consignment store, Plutodays at Queensway Shopping Centre.
For Valerie Tan, 23, Socksinmymouth started as a pandemic side project, a creative lifeline during the early days of 2020, when the world hit pause. “I had all these old necklaces and charms lying around,” she says. Which is when she started upcycling these accessories and making pieces for her friends and family.
What began as a small act of DIY therapy quickly turned into a full-fledged brand, built around upcycled accessories with a distinct whimsy-nostalgic-kidcore spin. Each piece is handmade and one-of-a-kind, ranging from playful $15 accents to chunkier, more elaborate designs at the $100 mark, even experimenting with lampwork glass blowing, where she hand blows her own pendants. Valerie, currently a student, still makes everything herself, a detail customers love for its personal touch. And she’s even boothing at Konbini 4.0, where you’ll have a chance to purchase her pieces.
Price range: $15-$100
Where to find them: Instagram or their website.
Marie didn’t set out to start a brand, she just wanted the accessories she saw online, but with a little more of her in them. So, at 19, she started making her own. What followed was Riesbeads: a collection of whimsical, dainty pieces that lean into playful charm with a bit of edge, much like the creator herself.
Specialising in S925 silver and beaded accessories, Marie crafts everything from bracelets and necklaces to keychains and phone charms. There are occasional surprises, too, like hair clips, earrings, and even jeans chains (for the maximalist who accessorises head-to-toe).
Currently studying Business Studies with a focus on Marketing and Digitalisation in Polytechnic, Marie channels her creativity in each piece, making her accessories unique and special. Her favourite accessories “would be my Miffy x Vivienne Westwood inspired goodies! They're stainless steel and come in various sizes, also a really cute and dainty everyday wear. Personally, it is one of my cutest and special items!” shares Marie.
Price range: Eight dollars to $30.
Where to find them: Instagram, Telegram, and TikTok Shop.
Paris Putri, 20, currently a full-time university student found her creative outlet in 2020, when she started combining her love for fashion with her passion for sustainability. With a newfound love of crafting jewellery by hand, that joy naturally evolved into something bigger and she founded Paris La Luna in 2022 during her polytechnic days.
She sells handmade accessories that are crafted with love consisting of mainly keychains using second-hand or upcycled charms like Mofusand, Sonny Angel, Smiski, and other quirky pieces, along with bracelets and earrings. She tries to keep prices low as a student herself, she understands the importance of affordability and wants her items to be reasonably priced.
Price: Three dollars to $20.
Where to find them: On Instagram
With a formal degree in fashion design, 24-year-old Jaina Koo of @stitchcr4ft decided to create bags as they are something that could be worn every day and brought everywhere. Originally sewing conventional bags from fabric, the designs evolved into soft toy bags as they were more distinctive and fun to create. She even learned 3D design to incorporate resin-printed embellishments to allow more personalisation for her customers. “Resin products were meant to accessorise my bags initially, but after listening to feedback, I decided to sell them on their own, and that’s how resin-printed key chains became a popular Stitchcraft product,” says Koo. Prices range from $25 to $200.
With almost 10,000 instagram followers, @kewlbeadz has a wide range of styles to cater to everyone. From ethereal to woodsy to edgy, founder Allison Jane Chan wants to explore the possibilities that an amalgamation of beads and metals can create. Launching her business in 2021 at the age of 15, Ally loves engaging in a wide variety of crafts, including metalsmithing, ornamental gardening and textile arts. “I hope to develop my metalworking skills as I gain experience and eventually integrate them into my works,” says the 17-year old. This can be seen in her latest designs – the spiky rings from the Entropy collection which strike a balance between elegance and edginess. Prices range from $15 to $50.