Varsity Vibes For Streetwear Specialist Koterie Store's Third Anniversary Line
The multi-label store launches a commemorative collection that features collaborations with some of the brands it stocks
To celebrate its third anniversary, the homegrown streetwear multi-label store, Koterie Store, hosted a two-day pop-up event at ShouShan ArtSpace in late November. The occasion marked the debut of Koterie Store’s latest varsity-inspired collection and also featured exclusive releases from Chinese label Bohrhoo and local brand The Everyday Club. The event showcased apparel from international labels such as Pin Sktbs, Tanoxi, and Unbent, along with collaborations with renowned brands, including New Balance.
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“Since the beginning, curating brands for our community has taught us that good collaborations can influence consumers’ perspectives,” said Jeremy Tan, co-founder of Koterie Store. The veteran celebrity stylist made his name in the industry by dressing some of Singapore’s biggest and most beloved names, as well as international stars. From Zoe Tay to Kit Chan to Du Juan, Tan’s signature glammed-up look has graced local and international red carpets throughout his decades-long career in fashion.
This striped top is a collaboration between Koterie Store and the Chinese label Bohrhoo for the former's third-anniversary capsule line.
His curation for Koterie Store, on the other hand, reflects his personal style. Tan counts Nick Wooster, the American fashion consultant, as his style inspiration and constantly revisits Tokyo for its fashion and food. Ahead of the pop-up, we caught up with Tan to share more about the Koterie Store story.
How did Koterie Store come about?
"'Coterie' means a group of people coming together with a common interest. So, we started Koterie Store with the idea of allowing people to go beyond simply buying clothes for the sake of it or chasing trends. With decades of fashion styling experience and our passion for streetwear, Yong (co-founder of Koterie Store) and I started Koterie Store in 2020 to answer one of the most commonly asked questions: 'Where can we get timeless, quality streetwear that won’t break the bank in Singapore?'"
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How would you describe Koterie Store in one sentence?
"The right clothes for the right people."
Varsity cool is the vibe for Koterie Store's third-anniversary collection, which comprises staples such as a baseball jersey (above) and plaid polo shirts.
Looking back, after three years, what have been some highlights from this experience? And what are you excited about next?
"Firstly, we've had the opportunity to collaborate with brands such as Equate Coffee, Cloud, New Balance, and The Everyday Club. Secondly, we've used our platform to make regular donations to The Food Bank Singapore. Thirdly, we've introduced more of our own designs to meet the specific needs of our local market. Lastly, we are beginning to gain awareness among like-minded communities overseas, including Bangkok, Japan, and America."
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Where do you see Koterie Store heading next?
"We hope to reach out to more people, encouraging them to adopt the habit of dressing up. Our aim is to convey that the concept of dressing up is not as challenging as many may think. Everyone has the potential to look good and stylish. We firmly believe that each person possesses their distinct style and colour, and we want to assist our community, our coterie, in discovering the wonderful feeling of dressing well every day."
This article is adapted from a story that first appeared in Harper's Bazaar Singapore