Skechers And Hello Kitty Launch A Kawaii-Meets-'90s Cool Tie-Up

This collection marks the first time the American footwear brand is collaborating with the endearing anthropomorphic cat – and it probably won’t be the last.

READ MORE: Is A Hello Kitty T-Shirt Part Of The Singapore Fashion Identity?

The long-running Sanrio icon pops up on two of Skechers’ most fashionable kicks: its classic plimsolls, where Kitty appears on the sides accompanied by rainbow-coloured eyelets, and the Energy – an OG in chunky sneakers popularised by Britney Spears in the late ’90s, now accented by a motif of Kitty’s bow.

For hardcore fans of the feline figure, there are also printed tees and pullovers with a street edge to match.