Super Junior: Brands Get Serious About Fashion For Kids

From Onitsuka Tiger's childrenswear debut to Cos' sustainable designs for tots, fashion brands are paying more attention to how kids dress up.

Gucci gang. Credit: Showbit
Gucci gang. Credit: Showbit

If fashion is open to anyone and everyone, it's fair to say that there isn't an age restriction either to play dress-up; stylish little style influencers like Coco_PinkPrincess and Nahla Haze make the OOTD game feel like child's play, both figuratively and literally.

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And brands are taking notice of the fashion market for Junior, with their Fall collections featuring some of the most eye-popping looks that can be adorned on the young ones in the most adorable ways possible. Think Mini Me suiting at Gucci, fresh fits and sneakers at Onitsuka Tiger and Moncler's cult-favourite puffer jackets for the tiny tots.

Below, we share some of our favourite looks for you to consider.


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