A Superga Sneaker Collab That's Certified Fresh
Italian sneaker brand finds an unlikely collaborator in croissant specialist, Tiong Bahru Bakery.
By Amanda Chai,
Italian sneaker brand Superga has teamed up with an unlikely partner for its latest collaboration: home-grown Tiong Bahru Bakery (TBB).
Fresh from the oven, the three-piece capsule of unisex high-top sneakers ($119.90 each) marks Superga's first collaboration with a food-and-beverage brand – and spotlights TBB's famous croissant. The kicks are available at all Superga stores and Superga's website.
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The Superga 2795 Croissant Print features a whimsical all-over print of the croissant; while the more minimal Superga 2795 Tonal Print puts a cheeky spin on bread with a metal bread tag engraved with "Superga X TBB".
Or spring for a cross between the two with the Superga 2796 Embroidery Patches – with embroidered patches on its cream canvas upper, the bakery's green Aztec print on its back bumper, and the mantra "A croissant a day keeps the doctor away".
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To celebrate the launch, Superga has transformed its Takashimaya concept store into a cafe-inspired pop-up decked out in green and white with croissant memorabilia.
A version of this article first appeared in The Straits Times