Superga's New Concept Store Stocks A Pretty Sneaker Collaboration
Superga's newest immersive shopping experience will be home to local and international brand collaborations.
It has been such a good year of collaborations for Italian sneaker brand Superga that the Singapore outpost has opened a store dedicated to joint efforts.
Opened on July 10, its fifth and newest store at #B1-30A Takashimaya S.C. will carry only styles from the brand's local and international collaborations. Intended as a concept store for immersive shopping experiences, the space will be refreshed with a new look and decor monthly for every new launch.
READ NEXT: From Manolos To Bottegas, These Are The Perfect Re-Emergence Shoes
In between launches or if a collection sells out before the next launch, the store will carry an edit of styles worn by its new global ambassador, model Hailey Bieber.
The store opening kicked off with Superga's third collaboration with New York City-based lifestyle brand LoveShackFancy, featuring a collection of pastel floral shoes for women and children ($89.90 to $189.90).
Superga's new experiential retail store is now carrying its limited-edition collection with LoveShackFancy.
In the past year, Superga Singapore has worked with the likes of local lifestyle brand The Paper Bunny and fashion influencer Andrea Chong. Customers can look forward to a collaboration with an undisclosed food and beverage brand later in the year.
A version of this article first appeared in The Straits Times