This Shu Uemura Makeup Collaboration Is The Prettiest One We've Seen

Just when we thought Shu Uemura's makeup collaboration with effortlessly cool French brand Maison Kitsune couldn't be topped, the beauty brand has announced its next tie-up: With Korean fashion label Kye. Known for its streetwear-meets-pop designs, the five-year-old brand has showed at New York Fashion Week, and its pieces have been worn by trend-setting stars like Rihanna.

For this collaboration, the cute packaging - designer Kathleen Kye's handiwork - features symbols of Korean culture, from coffee cups to alarm clocks bearing the time 5:10am (a jibe at workaholic Koreans). Get a sneak peek at the collection here - it launches exclusively at Sephora Ion Orchard on Apr 14 and in Shu Uemura boutiques from May 1. By Isabel Ong.