Ladies And Gentlemen, The Toy Necklace

Charms that look like toy trinkets and in every shade of the rainbow – the necklace of-the-moment will let you relive your childhood days.

By Imran Jalal, 17 Aug 2021

While men wearing pearl necklaces is nothing new in the jewellery scene, Justin Bieber showed off another necklace trend that is bringing back the '90s nostalgia vibes.

The singer recently posted a photo of him on Instagram wearing a Saint Laurent suit with a splashy accessory around his neck. But instead of de rigueur pearls or gold chains, the Biebs chose a necklace design by Los Angeles jewellery label Omins Studio that features a string of mushroom and gummy bear charms on a sterling silver beaded chain.

Playful? Definitely. Trendy? Double check that. In fact, his idiosyncratic choice of jewellery points to the larger trend of DIY-inflected and toy-like designs that have been springing up during the pandemic.

In Singapore labels like Mr. Lorem Ipsum and Bologna Jam are just a few names to note championing this aesthetic. Indeed, the latter is a must-know for jewellery enthusiasts who love outre charm necklace designs – like those fixed with actual figurines from the Sylvanian Family series.

After all, to paraphrase Bieber, nothing is 2 Much when it comes to accessorising these days.

The Gummy Bear and Mushroom Charm Chain sterling silver necklace, US$190 (S$258 for pre-order), www.omnisstudios.com

Omnis Studios

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Glass, resin, ceramic, polyester, steel and stone necklace, $29.90, Zara

Zara

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Lauren Rubinski Smile plastic necklace, US$107 (S$145), www.matchesfashion.com

Matches Fashion

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Toy polyester, brass and cotton necklace, $1,190, Balenciaga

Balenciaga

4/4