Viral TikTok Beauty Products You Can’t Resist Adding To Your Cart
Lauded by beauty enthusiasts on TikTok, these products have become viral must-haves.
Fact: When it comes to product endorsements, TikTok has become the word of mouth, with users checking out trending hashtags to discover the latest in shopping. From skin prep to makeup must-haves, we’ve got you covered for the latest beauty products trending on TikTok.
FWEE PUDDING POT KEYRING
What it is: Fwee’s Pudding Pot Keyring set comprises a lip and cheek tint that can be melted into a mini key ring, perfect for touch-ups while travelling. Available in 19 colours, the wide range of shades caters to people of different skin tones.
Why it’s trending: Beauty is also about convenience now, and a tint in a form of a portable key ring plays right into the hearts of TikTok beauty enthusiasts. Its simple yet effective design has successfully made it a product that looks and feels good.
WOSADO MAGNETIC LASHES
What it is: Advocating for technology and efficiency in the beauty industry, Wosado’s Magnetic Eyelashes makes use of multi-pole magnetising technology that ensures fuss-free application and removal.
Why it’s trending: The glue-free eyelashes not only save time on makeup, but also provide an irritation-free experience for users without worrying about red eyes or damaged natural lashes.
JUDYDOLL 3D CURLING EYELASH IRON MASCARA
What it is: Boasting waterproof, smudge resistant, and transfer-free technology, Judydoll’s 3D Curling Eyelash Iron Mascara is said to be able to withstand cotton swiping and lasts for up to 12 hours.
Why it’s trending: It does exactly what it says it does, clearly defining every lash without smudging or transferring onto eyelids.
CANMAKE MARSHMALLOW FINISH POWDER
What it is: Canmake’s Marshmallow Finish Powder is a fragrance-free powder that is sweat- and sebum-resistant while concealing pores and blurring unevenness.
Why it’s trending: The latest tweed cover design that opens up to a colourful mosaic is guaranteed to capture the eye of beauty enthusiasts. Suitable for all skin types, this setting powder also provides a smooth and flawless makeup finish.
FLOWER KNOWS SWAN BALLET EYESHADOW PALETTE
What it is: Flower Knows’ six-pan eyeshadow palette consisting of four mattes and two metallic shimmers is well pigmented and allows for smooth, easy application.
Why it’s trending: The brand is famous for its intricate packaging design, with the ballet series drawing inspiration from ballet theatre featuring vintage totem embossments and vivid palette colours.
ANASTASIA BEVERLY HILLS BLURRING SERUM BLUSH
What it is: Anastasia Beverly Hills’ Blurring Serum Blush is a serum-enriched liquid blush that hydrates the skin while providing a blurring soft-matte finish. Its formula containing niacinamide and pomegranate peel extract promises a buildable, vibrant colour that blends into the skin flawlessly.
Why it’s trending: The precise tip applicator of the blush delivers the best amount of product suitable for all skin types. Available in five shades, the gel-type textured blush clings to the skin perfectly and creates a radiant, rosy complexion.
HUDA BEAUTY EASY BAKE LOOSE POWDER
What it is: Available in six different shades, Huda Beauty’s Easy Bake Loose Powder functions as a setting powder that controls oil shine for a flawless finish.
Why it’s trending: Suitable for dry, normal, oily, combination, and sensitive skin types, the powder provides a long-lasting silky texture that highlights facial contours. Packaged with an applicator for on-the-go touch-ups, this non-comedogenic, vegan-friendly convenient powder has become a firm favourite amongst TikTok beauty enthusiasts.
KOSAS BB BURST TINTED GEL CREAM
What it is: Kosas’ BB Burst Tinted Gel Cream is a gel cream that functions as a tinted moisturiser, promising light buildable coverage and a hydrated, smooth, natural finish.
Why it’s trending: The gel cream provides instant coverage, smoothening and toning skin with its triple-hydration technology that helps support the skin barrier.
BENEFIT COSMETICS BENETINT TINTED CHEEK & LIP STAIN
What it is: The Benetint Cheek & Lip Tint is a rose-tinted lip stain with a precise lip applicator that glides onto lips and blends over cheeks in seconds.
Why it’s trending: Boasting long-lasting wear and easy application, the tint offers a pop of natural colour that adds a finishing touch to makeup.
SOL DE JANEIRO BRAZILIAN BUM BUM CREAM
What it is: Sol De Janeiro’s Brazilian Bum Bum Cream is an award-winning scented body cream that contains potent, caffeine-rich guaraná extract and fast-absorbing cupuaçu butter to deliver deep hydration.
Why it’s trending: The scented body cream visibly tightens and smoothes skin to give it a glow, and has instant hydration absorption properties.
CHARLOTTE TILBURY HOLLYWOOD BEAUTY LIGHT WAND HIGHLIGHTER SPOTLIGHT
What it is: Charlotte Tilbury’s highlighter focuses on giving a glowy finish that complements natural complexion. The highlighter’s rose gold pigmentation mimics the soft hue of beauty light, while its silver light reflectors intensify highlights for a smooth finish.
Why it’s trending: The dewy highlighter cream blends seamlessly while accentuating the skin’s luminous complexion, and the in-built cushion pad dispenser allows for easy blending.
PATRICK TA MAJOR SCULPT CREME CONTOUR & POWDER BRONZER DUO
What it is: Patrick Ta’s Major Sculpt Creme Contour & Powder Bronzer Duo is a two-in-one contour duo that effortlessly shapes and defines features for a dimensional look. Consisting of a luminous cream and powder in complementary shades, each component functions to sculpt the face perfectly.
Why it’s trending: With long-lasting colour and its double functionality, the cream contour and powder bronzer duo is rightfully loved by TikTok beauty enthusiasts.
OLAPLEX NO. 7 BONDING OIL
What it is: Olaplex’s No. 7 Bonding Oil is an ultra-lightweight, reparative styling oil that increases shine, softness and colour vibrancy while minimising flyaways and protecting hair against heat damage.
Why it’s trending: Boasting nourishment and hydration for the hair, the oil is said to fortify strength and elasticity, sealing split ends and protecting against heat, humidity and colour fading.
This article first appeared in Harper's Bazaar Singapore