All The Signs That Showed Felix Of Stray Kids Was Going To Be A Louis Vuitton Ambassador
In less than a year, Felix went from a familiar face at Louis Vuitton shows to becoming a brand ambassador for the French house.
By Imran Jalal,
The Korean wave sweeping luxury fashion houses is not stopping anytime soon. Just ask French fashion marquee Louis Vuitton, which has revealed Felix of the boy group Stray Kids fame as its latest brand ambassador. The multi-talented 22-year-old Australian-born performer – he raps, sings, dances and writes songs – was chosen for the role for his charisma and his daring sense of style.
"I am thrilled that Felix is joining Louis Vuitton as House Ambassador," said Nicolas Ghesquiere, Louis Vuitton’s artistic director of women’s collection. "I discovered Felix when I presented my Prefall collection in Seoul. It instantly clicked between us. He is really talented, I love his energy, his unique personality and his audacious sense of style."
Perhaps it comes as no surprise for fans and observers that Felix might eventually land the role at Louis Vuitton. He has been a front-row fixture at Louis Vuitton's shows since he appeared at the Women's Pre-Fall 23 show, which was held at the Jamsugyo Bridge in Seoul in April. He was invited to the Women's Cruise 2024 show on Isola Bella in Italy later in May. On stage, Felix has donned Louis Vuitton fits for appearances at Lollapalooza Paris in July and for the recent Stray Kids' 5-Star Dome Tour in Japan. And earlier this month, his Instagram feed featured photos of him flaunting items from Louis Vuitton such as the Camera Box bag and the Twist Bag.
Ahead, we chart the times the K-pop star foreshadowed his growing relationship with Louis Vuitton.
April 2023: The first time we spotted Felix at a Louis Vuitton FROW was for the brand's Women's Pre-Fall 23 show, which was held on the historic Jamsugyo Bridge in Seoul. This was also the occasion where Nicolas Ghesquiere was introduced to the star for the first time.
May 2023: We spotted the K-pop star among the guests who descended on the scenic Isola Bella in Italy for the brand's Women's Cruise 204 runway show
July 2023: Stray Kids made history by becoming the first K-pop outfit to become a headline act at the Lollapalooza music festival in Paris. For the outing, he sported a leather jacket embossed with the LV monogram which he paired with a belt with the LV buckle.
July 2023: He was spotted with one of Louis Vuitton's It bags for the Fall/Winter 2023, the Camera Box bag. The crossbody is an update of a bag from the Fall/Winter 2016 archives and features a semi-rigid construction.
August 2023: Netizens and Stans went wild when Louis Vuitton released images of Felix performing at Stray Kids' 5-Star Dome Tour 2023 in Japan wearing this jacket featuring the house's Damier checks
August 2023: Felix changed to a more subdued look for the 5-Star Dome Tour 2023, this time, a sleeveless all-white number by Louis Vuitton