ASMR

yung raja

Career files: The Rap Artiste Known As Yung Raja

In the five years that he’s been in the hip hop business, Yung Raja (real name: Rajid Ahamed) has been nothing short of slay – but he’s just getting started, says the 27-year-old. Together with Rimowa, Female kits him out with the Personal – the German luxury luggage maker’s grooved crossbody bag that’s as slick and one-of-a-kind as the rapper himself – and finds out more about his personal definition of and journey towards success.

yung raja

Yung Raja Puts On An ASMR Performance

The Singapore rapper gets into our ASMR studio this month to put his own spin on our monthly product showcase, this time spotlighting Rimowa's cult line of Personal crossbody bags. Together with the luxury German luggage maker, FEMALE gets Yung Raja to drop some beats.