gucci beauty

The new Miley Cyrus-fronted Gucci Flora Gorgeous Jasmine Eau de Parfum will transport you back to those carefree summer days under the sun.

Such is the case for Gucci Bloom, the debut eau de parfum by Alessandro Michele that was launched in 2017 – two years after he took over the creative reins of the Florentine fashion house. So when Gucci announced a new – and, for now, the only – eau de toilette version of the Gucci Bloom fragrance this month, it's worth revisiting where it all began.