instagram

They might not have the same glossy life, stylish Instagram content and rabid following as the likes of Michelle Phan and Huda Kattan, but a band of myth-busting, info-wielding scientists are fast ranking up the “hearts” on social media particularly during these troubling times. We explore the rise of the alternative beauty influencers – and what it could mean for the industry.

If you're looking to do a social refresh, these fashion Instagram accounts – both new and old – should give your feed a new vibe in 2020.