jazz

laufey

How Laufey Became A True Music Goddess for Generation Z

In recent years, the celebrities who’ve dominated much of western pop culture seem to fall into three main categories: the OTT, the scandal-plagued and the untouchable goddess types (hail Queen Bey). The fast-rising Gen Z jazz-pop chanteuse Laufey (pronounced “lay-vay”) is a new and different kind of star altogether: one who unabashedly wears her heart on her sleeve, espouses wholesome values and reads books with her fans. With just one week to go until her Bewitched: The Goddess Tour in Singapore on September 4, we revisit our cover story interview with her from our March 2024 edition.

Laufey On Making Gen Zers Hooked On Jazz

The 24-year-old Icelandic musician is the jazzy chanteuse for the TikTok generation.