How Laufey Became A True Music Goddess for Generation Z
In recent years, the celebrities who’ve dominated much of western pop culture seem to fall into three main categories: the OTT, the scandal-plagued and the untouchable goddess types (hail Queen Bey). The fast-rising Gen Z jazz-pop chanteuse Laufey (pronounced “lay-vay”) is a new and different kind of star altogether: one who unabashedly wears her heart on her sleeve, espouses wholesome values and reads books with her fans. With just one week to go until her Bewitched: The Goddess Tour in Singapore on September 4, we revisit our cover story interview with her from our March 2024 edition.