rye

After six years operating online, Rye is welcoming customers in person at its first store in the Bukit Timah area.

In recent years, some of the local fashion labels that have found the most popularity and commercial success might seem to share some things in common: designs that are minimalist and practical, and an emphasis on versatility and comfort. In fact, so consistently do these terms pop up across interviews with their founders that we can’t help but think: is this the emergence of a definitive Singapore style? Here, we speak to Bessie Ye, founder and head designer of r y e for an insight.