What Went On During Tag Heuer's Campaign Shoot With Cara Delevingne
How do you portray a tag line like "Don't Crack Under Pressure" effectively? For Swiss watch house Tag Heuer, it means getting its poster girl and model Cara Delevingne to go face-to-face with a lion in the African bushland. Together with the band, Female breaks down everything you need to know about the campaign.