The Rolex Oyster Turns 100, And It’s In For The Long Game
One hundred years ago, Rolex introduced the Oyster, its first waterproof wristwatch. In doing so, it didn’t just solve one of watchmaking’s biggest technical challenges – it laid the foundations for almost every iconic Rolex that followed. As the Oyster turns 100 this year, we explore why this one watch still defines the brand a century later.