Boucheron Taps White Lotus Actress Charlotte Le Bon As New Ambassador
She’s got that edgy and sexy appeal we all love.
Boucheron just tapped a major vibe check for their new ambassador: the effortlessly cool Charlotte Le Bon! If you don’t know the name, peep the portfolio: she’s a total multi-hyphenate—actor, director, and visual artist. You’d also probably remember her in White Lotus Season 3! Basically, she’s a creative powerhouse living her best life.
Boucheron is all about that contemporary elegance, and Le Bon’s unique, artsy lens on the world? It’s a total match. And it’s giving high-fashion meets indie-filmmaker chic.
The official hang-out started to bubble when Le Bon pulled up to the Boucheron table at the Kering Women in Motion dinner during the Cannes Film Festival this year. Now, they’re leveling up the partnership, and we’re excited for what’s to come.
CANNES, FRANCE - MAY 18: Charlotte Le Bon attends the "The Phoenician Scheme" red carpet at the 78th annual Cannes Film Festival at Palais des Festivals on May 18, 2025 in Cannes, France. (Photo by Pascal Le Segretain/Getty Images)
Helene Poulit-Duquesne, CEO, is obsessed (and honestly, same):
“I was struck by her positive energy, her humour, and her optimism. She’s the perfect embodiment of the Maison’s spirit. Her creative path... along with her sharp modern sensibility, mirror our vision of audacious and thoroughly contemporary jewellery. This partnership is a natural fit...”
And Charlotte Le Bon? She’s here for the freedom and the flex:
“For me, Boucheron embodies boldness and freedom through its creations – two values I try to uphold every day. Becoming an ambassador for this House is a true privilege.”