A BTS Look At Bvlgari's Latest Campaign Starring Zendaya & Kris Wu

Some might regard the depiction of glamour during tough times as frivolous and tone-deaf. Others may see it as an uplifting reminder of the need to celebrate - and pursue - life, like Bvlgari's Mai Troppo campaign, released last month. The stylish video – shot by Johan Renck, director to music icons such as Madonna and Bowie – is ultimately an ode to fearlessness and independence, embodied by an unapologetically decked-out cast and pieces from Bvlgari's key collections.