Gracie Abrams Is The Latest Face Of Chanel Coco Crush
Chanel’s Coco Crush fine jewellery range just got a subtle, sexy upgrade, including a supple new choker to stackable rings and earrings - and singer-songwriter Gracie Abrams is the effortless face bringing it to life.
Chanel has been ahem, crushing it with their signature Coco Crush fine jewellery range since it debuted in 2015 - perhaps due to how wearable it is on a day-to-day basis and cleverly paying homage to a motif that’s now synoynomus with the house: the iconic matelasse quilted pattern.
So when singer-songwriter Gracie Abrams was named the latest face of Coco Crush, it felt pretty intuitive. Her music is intimate and emotionally open, and her style has that same unfussy quality — nothing feels overworked or overly styled. It’s the kind of ease Coco Crush has always leaned into.
Singer-songwriter Gracie Abrams wearing Chanel’s new Coco Crush choker
This year, the collection expands further, with the choker taking centre stage. At first glance, it reads as classic Coco Crush — signature quilting, gently curved edges, and a sliding clasp to adjust it perfectly to the neck. Pick it up, though, and the choker reveals its true sophistication: flexible and ribbon-like, almost like a luxury watch bracelet, with each quilted link moving just so as it wraps around the neckline.
A closer look at the new Coco Crush choker, this one in 18K white gold with diamonds (this colour option is slated to come out in April this year).
Flip it over and you can glimpse the clever engineering that makes it all work — a little peek behind the scenes of Chanel’s craftsmanship. It’s jewellery that’s as much about touch and motion as it is about looks.
Superstar Jennie in Chanel’s new Coco Crush Short Necklace
Beyond the choker, the 2026 collection also includes a short necklace (as seen on house ambassador Jennie Kim above), transformable earrings, rings, an articulated two-tone ear cuff, pendants, and a wide, generously rounded cuff — all available in Chanel’s proprietary “beige” gold, yellow gold, and a white gold version that comes with diamonds. Suppleness is the throughline: each piece is thoughtfully engineered to sit naturally, feel fluid, and bring a quiet sense of ease to everyday wear.
Model Akon Changkou wearing the new Coco Crush cuff
The idea behind it feels really on-brand for Chanel. From the beginning, Gabrielle Chanel was all about freedom of movement; swapping corsets for clothes that actually let women live their lives. Which is probably why Gracie Abrams makes so much sense as the new face of the collection.
Model Mona Tougaard wearing the white gold version of the new short necklace, as well as hoop earrings, rings, and a bracelet from the same collection.
The range has always been about jewellery you don’t overthink; pieces you stack, mix, and wear on repeat, whether you’re heading out or staying in. Seeing it on Abrams makes it feel even more real and lived-in; less “special occasion”, more “this is part of my everyday uniform”. And if that’s not modern luxury, we don’t know what is.