Listen To Jamie XX's Latest Single In The New Coco Crush Campaign
The music producer surely knows how to create noise by teaming up with Chanel to drop his newest material.
If you've been curious about what Jamie XX has been up to since his last solo debut with "Kill Dem" and "Let's Do It Again" in 2022, you won't have to play the guessing game. The London-based musician and producer of the electronic-edged indie band The XX has just released his latest single It's So Good – a euphoric, synthy groove packed with funk vibes.
To unveil it, the artist has partnered with Chanel, using the track as the music for the French maison's latest Coco Crush campaign. The film, featuring Coco Crush poster girls Jennie Kim of Blackpink, and actresses Amandla Stenberg and Lucy Boynton, is set in a game of musical chairs. Keep your eyes peeled for the shiny newcomers in the jewellery range, celebrated for weaving Chanel's iconic quilting motif into its designs.
The 2024 edition of the new Coco Crush mini bracelets comes in yellow, white, or beige gold, with or without diamonds and features an invisible clasp.
The new additions for 2024 include a single earring made from white gold and slim mini bracelets featuring a nifty patent-pending invisible clasp that allows you to pop the bracelet open with one simple turn. A way to describe it? Well, "it's so good."