Pomellato names C-Pop Star Roy Wang As Its New Global Brand Ambassador
Reaching greater heights.
By Reta Lee CW,
Pomellato just announced the news we’ve all been waiting for: Roy Wang is their new Global Brand Ambassador! This is a huge deal, blending the iconic jewelry house’s legacy with contemporary culture. It’s a match made in heaven, celebrating creativity, individuality, and a commitment to making a difference—values both the artist and the brand live by.
Born in 2000, Roy Wang is a massive force in Chinese music and beyond. As a singer-songwriter, actor, and philanthropist, he’s basically the voice of Gen Z. He’s not just about making art; he’s about making an impact. His work with UNICEF and speeches at the United Nations show he’s serious about social responsibility, echoing Pomellato’s own progressive values since way back in 1967.
Boris Barboni, Pomellato’s Chief Marketing and Product Officer, summed it up perfectly: “Roy Wang totally gets the Pomellato vibe—bold but sophisticated, modern but classic. His artistic vision and passion for positive change are a perfect match for our own unconventional elegance.”
The announcement launches with a campaign photographed by Chen Man, one of the most Chinese celebrated photographers who previously collaborated with Pomellato for ‘ART & JEWELRY’—the Maison’s first-ever exhibition in Shanghai last year—where she crafted a series of captivating images interpreting Pomellato’s craftsmanship and feminine strength. For this new campaign, Chen Man captures Roy Wang adorned in pieces from Pomellato’s Iconica collection, showcasing the Maison’s goldsmithing mastery and contemporary design vision.
“I’m honored to join the Pomellato family,” says Roy Wang. “Growing up, I’ve always been drawn to the intersection of tradition and innovation—something Pomellato captures brilliantly. Their jewelry speaks to my generation’s desire for authenticity and creative freedom. Each piece tells a story of Italian artistry reimagined for today, allowing us to express who we truly are. This partnership feels natural because we share the same vision: empowering people to embrace their unique path while respecting the beauty of timeless design.”
The partnership coincides with Roy Wang’s third nationwide concert tour, marking him as the first Chinese artist to launch a stadium-level tour across the country. Seamlessly integrating music, fashion, and cultural narratives, Roy Wang’s impact extends far beyond the entertainment sphere—positioning him as a defining voice and cultural touchstone for China’s Generation Z.
It’s clear this collab is going to be epic.