Pressed Powder That Doubles As A Phone Grip? Meet Huda Beauty’s Latest Viral Launch

You might already be familiar with Huda Beauty’s bestselling Easy Bake Pressed Powder – hailed as a godsend by those with oily and uneven skin thanks to its flawless airbrush-like finish. Now, this matte foundation comes in a brand new unexpected form: a phone grip. That’s right, this cosmetics product’s latest iteration is a mini compact with an attachment that sticks to your phone – or the back of your phone case – for easy, on-the-go touch-ups.

The Huda Beauty Easy Bake Pressed Powder Phone Grip comes in the same range of eight inclusive shades as its OG version, ranging from fair to dark across various undertones, along with a translucent one. Within the flip-open compact is a triangular powder puff with slightly rounded edges, for precise application and smooth blending.

While the original product already offers up to 12 hours of budge-free coverage, having this handy phone grip on you will ensure that you’re serving face even at the end of the most hectic days.

Although the brand is well-stocked in Sephora Singapore, the Easy Bake Pressed Powder Phone Grip can only be purchased via Huda Beauty’s official website at present, at the price of USD31 (close to S$40). Thankfully, the site does ship to Singapore, with international shipping costing USD17.40 (~S$22) – pool orders with your friends to save on delivery costs.

Don’t be disheartened if you find the product sold out. It was just launched a mere couple of days ago, and judging by the buzz surrounding it even before its release, we’re sure the high demand calls for rounds of restocks. In the meantime, for those curious to try the regular version of Huda Beauty’s Easy Bake Pressed Powder before deciding whether to have it permanently stuck on your phone, you can get it from Sephora at $67.