Pressed Powder That Doubles As A Phone Grip? Meet Huda Beauty’s Latest Viral Launch

You might already be familiar with Huda Beauty’s bestselling Easy Bake Pressed Powder – hailed as a godsend by those with oily and uneven skin thanks to its flawless airbrush-like finish. Now, this matte foundation comes in a brand new unexpected form: a phone grip. That’s right, this cosmetics product’s latest iteration is a mini compact with an attachment that sticks to your phone – or the back of your phone case – for easy, on-the-go touch-ups.

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The Huda Beauty Easy Bake Pressed Powder Phone Grip comes in the same range of eight inclusive shades as its OG version, ranging from fair to dark across various undertones, along with a translucent one. Within the flip-open compact is a triangular powder puff with slightly rounded edges, for precise application and smooth blending.

While the original product already offers up to 12 hours of budge-free coverage, having this handy phone grip on you will ensure that you’re serving face even at the end of the most hectic days.

Huda Beauty Easy Bake Pressed Powder Phone Grip swatches

Where to buy Huda Beauty’s Easy Bake Pressed Powder Phone Grip

Although the brand is well-stocked in Sephora Singapore, the Easy Bake Pressed Powder Phone Grip can only be purchased via Huda Beauty’s official website at present, at the price of USD31 (close to S$40). Thankfully, the product does ship to Singapore, with international shipping at USD17.40 (~S$22). We suggest pooling orders with your friends to save on delivery costs.

While this phone grip pressed powder was previously sold out almost immediately after it got launched, we’re happy to report that it has since been restocked. Keep checking back even if your usual shade is unavailable, as there should be regular rounds of restocks judging by how there’s been a steady demand. In the meantime, for those curious to try the regular version of Huda Beauty’s Easy Bake Pressed Powder before deciding whether to have it permanently attached to your phone, you can get it from Sephora at $67.

Just a note: In order to sit nicely on the back of a smartphone, the phone grip version of Huda Beauty’s pressed powder is much smaller than the original version, at a teeny 1.3g instead of 8.5g. It’s really more for convenient touch-ups than for heavy daily usage, so don’t be too surprised when you open your package and see that it’s baby-sized.