I Tried Some Of Joocyee’s TikTok Viral Products: Here’s My Honest Review
Is Joocyee really worth the hype? I put some of their viral products to the test.
The world of C-Beauty is not for the weak. From specific aesthetics and holy grails, it’s pretty hard to navigate, especially as someone who’s solidly on the medium-tan skin tone spectrum, it’s hard to find products that even show up on my skin.
If you’ve been on the #CBeauty side of TikTok, you would’ve heard of the brand Joocyee (in fact, they’ve just landed in Singapore, available at Watsons, Shopee Mall, Amazon and their retail store at Orchard). Their highlights: their jelly highlighters, cushion foundations, and high-shine glazy lip products. I tried some of their TikTok-viral products, here are my honest thoughts.
JOOCYEE’S JELLY HIGHLIGHTER STICKS
Moon Dust and Sun Bath swatched side-by-side.
FIRST IMPRESSIONS
Its packaging is sleek and modern with a reflective metal casing that’s cool to the touch (foreshadowing its cool, strobe-like highlighter). Of the four shades currently available, I tried out H01 Moon Dust and H03 Sun Bath.
Major storage tip: do not throw away the second plastic cap that comes with the highlighter. Because of how much moisture is in the product, each product comes with two caps to lock moisture in and prevent the highlighter from drying up.
HOW IT PERFORMS
Sun Bath swatched without flash (above) and with flash (below).
Straight out of the box, the two shades look like they’d be different colours; Moon Dust a sheer, strobe-like base, and Sun Bath a pale coral. When applied, though, the only difference I could see was the glitter dispersion. At first touch, it feels cool and moist; and yes, just like the TikTok videos, the highlighter did bend like jelly.
I’ve never tried a highlighter with this texture and I was worried that it would disturb my base. However, when applied over my foundation, it didn’t disturb it one bit. Even when I was gliding it down my nose- nothing. That said, it dries really quickly, so blend it once you apply it. There’s probably a good reason for this though because once it dried down, it did not budge. At all.
JOOCYEE’S GLAZED MULTI-PURPOSE STICKS
Joocyee’s Multi-Purpose Balm Stick in shade The Nude, along with its built-in puff.
FIRST IMPRESSIONS
If the word ‘multi-purpose’ is confusing you- it’s essentially meant to be a pigmment that you can use anywhere on your face- as eyeshadow, as lipstick, even for a blush-y contour moment. In my opinion, it’s a beauty essential if you’re a fan of the igari makeup look, or suffer from blush blindness like me.
Of the four colours available, I got two shades: G00 The Nude which is a dark coral shade, and G403 Half-Summer Apricot which looked like a warm-toned rose shade. Right off the bat, I was pretty impressed with their packaging. On one end, it’s your typical cream stick packaging. On the other, a built-in blending puff, making it perfect for on-the-go touch ups or a my vacation makeup bag.
HOW IT PERFORMS
The Nude swatched on my hand.
I was pleasantly surprised by its texture. Since it was meant to be a multi-purpose stick and it came in stick form, I was expecting more of a balm texture. However, when it applied, it became more like a liquid blush that was very blend-able and buildable. Once it dried down, it had a radiant and natural finish which I loved.
However, it did lift some of my foundation and some even transferred onto the product. I’d recommend applying it onto the back of your hand, then applying it with a brush or a puff rather than directly onto your face.
WHERE YOU CAN SHOP JOOCYEE
Joocyee Jelly Highlighter Stick in Sunbath, $19.90, Amazon
Joocyee Glazed Multi-Purpose Stick in G00 The Nude, $24.90, Watsons
Joocyee Glazed Multi-Purpose Stick in G403 Half-Summer Apricot, $18.90, Shopee
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