Keeping Score: K-Stars And Their Hottest Brand Campaigns Of 2025
Which Korean star is topping the fashion campaign scoreboard in 2025? We’re tracking the race.
If there’s one thing K-pop Stans love more than a comeback teaser, it’s keeping score. Chart positions? Streaming milestones? Billboard records? Every receipt is a badge of honour. And honestly, who can blame them – there’s serious bragging rights when your faves go global. But it’s not just the music charts they’re topping anymore.
K-idols are now main characters in fashion campaigns, sitting front row at fashion weeks, and basically inventing airport fashion as a genre. From Blackpink’s Jennie serving Chanel muse energy, to Seventeen’s Mingyu melting lenses, to the Stray Kids squad shutting down Paris Fashion Week, these stars are claiming icon status—one look at a time.
So here it is: a K-pop Stan’s ever-expanding compilation of all the 2025 campaigns, ambassadorships, and slays.
Who: Ningning from Aespa
Brand: Haus Nowhere
Campaign: Haus Nowhere x ShuShu Tong's digital campaign for their collaboration
Released on: July 10, 2025
Who: XG
Brand: Casio
Campaign: Announcement of their ambassadorship for G-Shock
Released on: July 1, 2025
Who: Lee Know from Stray Kids
Brand: Gucci
Campaign: Announcement of his global ambassadorship
Released on: June 30, 2025
Who: Minji from NJZ
Brand: Chanel
Campaign: Chanel's La Mousse campaign
Released on: June 27, 2025
Who: Hyunjin from Stray Kids
Brand: Versace
Campaign: Versace's Fall/Winter 2025 collection
Released on: June 19, 2025
Who: Seungmin from Stray Kids
Brand: Burberry
Campaign: Announcement of his global ambassadorship
Released on: June 17, 2025
Who: Seungmin from Stray Kids
Brand: Burberry
Campaign: Burberry's Burberry Festival 2025 campaign
Released on: June 5, 2025
Who: TWS
Brand: Jung Saem Mool
Campaign: JungSaemMool's Artist Cushion Blush campaign
Released on: June 2, 2025
Who: Yuqi from I-dle
Brand: Tory Burch
Campaign: Tory Burch's Pre-Fall 20205 campaign
Released on: May 29, 2025
Who: I.N from Stray Kids
Brand: Bottega Veneta
Campaign: Bottega Veneta's Craft Is Our Language campaign
Released on: May 29, 2025
Who: Karina from Aespa
Brand: Gentle Monster
Campaign: Gentle Monster's 2025 Pocket Collection x Bratz campaign
Released on: May 26, 2025
Who: Jisoo from Blackpink
Brand: Dior
Campaign: Dior Backstage 2025 campaign
Released on: May 22, 2025
Who: Actress Son Ye-Jin
Brand: Testoni
Campaign: Announcement of her global ambassadorship
Released on: May 22, 2025
Who: Rose from Blackpink
Brand: Rimowa
Campaign: Rimowa's Never Still campaign
Released on: May 15, 2025
Who: Jisoo from Blackpink
Brand: Self-Portrait
Campaign: Pre-Fall 2025 campaign
Released on: May 7, 2025
Who: Ella from Meovv
Brand: Miu Miu
Campaign: Announcement of her global ambassadorship
Released on: April 30, 2025
Who: Jisoo from Blackpink
Brand: Dior
Campaign: Dior Addict lipstick
Released on: April 23, 2025
Who: Momo from Twice
Brand: Onitsuka Tiger
Campaign: Spring Summer 2025 collection
Released on: April 23, 2025
Who: Gawon from Meovv
Brand: Prada
Campaign: Announcement of her global ambassadorship
Released on: April 17, 2025
Who: Actress Jun Ji-hyun
Brand: Piaget
Campaign: Announcement of her global ambassadorship
Released on: April 17, 2025
Who: Giselle from Aespa
Brand: Loewe
Campaign: Loewe Paula's Ibiza collection
Released on: April 10, 2025
Who: Katseye
Brand: Fendi
Campaign: 'Fendi for Yourself' digital campaign for the Bageutte bag and PeekABoo ISeeU bag
Released on: April 7, 2025
Who: Yuqi from (G)I-dle
Brand: Fendi
Campaign: Digital campaign for Fendi's PeekABoo ISeeU bag
Released on: April 3, 2025
Who: Jennie from Blackpink
Brand: Chanel
Campaign: Digital campaign for Chanel 25 bag
Released on: March 24, 2025
Who: Mingyu from Seventeen
Brand: Calvin Klein
Campaign: Spring 2025 collection
Released on: February 26, 2025
Who: Johnny from NCT
Brand: Acne Studios
Campaign: Announcement of his global ambassadorship
Released on: February 26, 2025
Who: Stray Kids
Brand: Tommy Hilfiger
Campaign: Spring 2025 collection
Released on: February 20, 2025
Who: NJZ
Brand: Calvin Klein
Campaign: Spring 2025 collection
Released on: February 20, 2025
Who: Bang Chan from Stray Kids
Brand: Fendi
Campaign: Announcement of his global ambassadorship
Released on: January 16, 2025
Who: An Yu Jin from Ive
Brand: Fendi
Campaign: Spring Summer 2025 collection
Released on: January 9, 2025