Obsessed with Oshikatsu? Here's Your Guide to All Things Fandom in Singapore!
Subtle or extra, there’s no wrong way to stan for your bias.
In a world where fandom isn't just a phase but a lifestyle, oshikatsu has quietly taken over. While it originally started in J-pop and anime circles, oshikatsu has evolved into something bigger. More than just stanning for your bias, it is about crafting a personal aesthetic, finding connection in a chaotic world, and making room (physically and emotionally) for joy.
Whether your oshi is a K-pop idol or a Sanrio character, there’s a place for you in this colourful culture. With the oshikatsu lifestyle being surprisingly therapeutic and getting increasingly accessible now, here’s everything you need to know to get started.
What is oshikatsu?
Oshikatsu is a Japanese word made up of oshi, the person or character you support, and katsu, short for katsudou, which means activity. Put simply, oshikatsu is doing things to support or show love for your bias. This could be collecting merch or photocards, attending fan events, making ita bags (clear display bag filled with badges, keychains, and/or photos) or decorating your room with their merch.
Why is oshikatsu gaining popularity?
Fans aren’t just passively watching shows or streaming songs anymore. We want to express our love creatively and visibly. Oshikatsu is how you turn love into action, and in some ways, a lifestyle.
Trending for more than just the hype, oshikatsu taps into something deeper. For many, it starts with the aesthetics: colour-coded shelves lined with sparkly acrylic stands, themed picnics with plushies, or perfectly arranged ita bags that double as art pieces.
But beyond the visuals, there’s a sense of calm that comes with the ritual – carefully decorating your oshi corner, sorting photocards, or crafting your own fan merch. It’s a form of self-care disguised as fandom.
And then there’s the magic of community. Whether you’re trading photocards on Telegram, meeting fellow stans at an event, or just scrolling through fan edits at 2am, there’s always someone out there who gets it.
Spotted at Konbini Festival: Fans design their own personal aesthetics with oshikatsu merchandise, posters, and memorabilia.
Where to get oshikatsu goods in Singapore
If you’re just starting your oshikatsu journey (or trying not to bankrupt yourself in the process), Daiso is the ultimate hidden gem. Walk into any of their outlets and you’ll find everything you never knew you needed, from photocard holders and plush display bags to pastel-toned washi tapes, decorative stickers, and acrylic display stands that instantly level up your oshi setup.
It’s a haven for fans who want their shelves to look aesthetic without spending a bomb. Prices start at just $2.18, making it easy to build your dream shrine on a budget. If you’re serious about your display game, hit up the bigger outlets like IMM and Plaza Singapura. They tend to have more variety, especially in craft and storage supplies, although it is also more likely for popular products to sell out first.
Oshikatsu goods corner at Daiso Plaza Singapura.
How to show your oshi love
Oshikatsu isn’t one-size-fits-all, and that’s the beauty of it. Whether you’re the type to scream at a photocard pull or quietly light up when your oshi shows up on screen, there are countless ways to express your love.
Some fans go all out with ita bags, stuffing clear totes with badges, keychains, and photos like a walking shrine, perfect for concerts, events or just flexing at fan meets. Others create cosy mini shrines at home with a dedicated merch shelf. If you’re more into content creation, try a themed photoshoot. Bring your oshi plush to a picnic or cafe, match their colour palette, and snap the most Insta-worthy photos.
Celebrating their birthday has also become a whole event, whether it’s attending gatherings, baking cakes or setting up your own solo celebration. If official merch isn’t in the budget, you can also make your own with supplies from Daiso, Art Friend, or Shopee – think handmade badges and keychains, fanart prints, and one-of-a-kind photo frames.
Oshikatsu isn’t about being the biggest or most “loyal” fan. Whether you spend $5 or $500, the joy comes from the connection, the creativity, and the community. So go ahead. Curate that binder. Hang that banner. Take your oshi to brunch. Do what makes you happy.