What To Buy From Chanel For Spring/Summer 2024
Your shopping guide to the must-have pieces from Chanel for the new fashion season
Coco Chanel was the ultimate trailblazer in resortwear. Her debut showcase in the French resort town of Deauville in 1919 kicked off her reign as the poster girl for the jet-set lifestyle. From apres-pool parties to beach getaways and sailing adventures, Chanel's wardrobe was always on point. But why limit this fabulous style to just the Resort season? That's the vibe one gets from present artistic director Virginie Viard for the Spring/Summer 2024 collection, which drops in stores on March 22.
South of France chic at Chanel for Spring/Summer 2024
She's mixing Chanel's iconic resort vibe with inspiration from Villa Noailles' 100th anniversary, the stylish digs of Chanel's pals Charles and Marie-Laure de Noailles in the South of France. This fusion might explain the strong influences of seaside glamour, complete with sailor tops, kaftans, and jackets worn over swimsuits. And if you're ever in doubt, just kick back and embrace resort life in a pair of CC-branded flip-flops.