This Design Aesthetic Seems To Take A Page From Children's Story Books

Of late we've been seeing more and more images on the 'gram that remind us of characters like Strawberry Shortcake or scenes from an Enid Blyton story book. Think pastel colours, a fairytale-esque illustrations and paintings, and a sense of childlike nostalgia thrown into the mix.

The trend doesn’t quite have a name, but our two cents is that it emerged from the cottagecore movement − an aesthetic centred around idyllic, countryside living. Cottagecore has been around for some time, but blew up during the pandemic with vast populations isolated at home and desiring ‘simpler living’ with a touch of whimsy.

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While this new aesthetic isn’t quite as rural-focused, it still offers an escape to a new world. Looking to get on board? We’ve rounded up some buys that will fit right into this design wonderland.