These Fashion Campaigns For Christmas 2026 Are Giving Us All The Festive Feels
We’re talking fuzzy monsters, dancing divas, nostalgic dreamscapes and enough festive whimsy to make even the sourest Grinch crack a smile this holiday 2026 season.
There’s something about the holiday season that makes everything feel a little more magical. And while we’re more than happy to get swept up in the festive shopping frenzy, some of our favourite holiday releases aren’t necessarily things you can put under the Christmas tree.
We’re talking about the brand campaigns themselves.
This year, luxury fashion brands are going all out with imaginative storytelling, nostalgic animation and fantastical worlds that make us wish we could step straight through the screen. From handmade miniature sets to theatrical musical numbers, these seven campaigns are giving us plenty of reasons to get into the holiday spirit.
7 HOLIDAY CAMPAIGNS THAT ARE BRINGING A LITTLE MAGIC THIS CHRISTMAS SEASON
1. Prada’s hand-drawn winter wonderland
There’s a certain charm to old-school animation that modern-day polish just can’t quite replicate, and Prada’s latest holiday campaign is making a rather convincing case for it. Titled Drawing Prada: Animated by Hand, the campaign stars Sadie Sink, Maya Hawke, Chen Haoyu, Luther Ford and Kelvin Harrison Jr. in a series of fantastical winter scenes, where hand-drawn foxes, mice and other woodland creatures join the cast for a little festive fun. Just try not to get too attached to your Prada shoes, though. The mice seem particularly fond of them.
The magic behind it all comes from legendary Disney animator John Pomeroy, whose previous work includes Pocahontas and Fantasia 2000, alongside photographer Glen Luchford. Bringing together real-life photography and traditional hand-drawn animation, Prada gives us a festive campaign that feels wonderfully nostalgic. A welcome change of pace from the usual digital bells and whistles.
Read more: Prada Brings Back The Human Touch With Storybook-Like Whimsy This Holiday Season
Watch the campaign film here:
2. Miu Miu’s uptown Christmas fairytale
Christmas at Miu Miu’s house looks like quite the affair. Think grand townhouse interiors and fir branches at every turn. For its Holiday 2026 campaign, the Italian label invites us into this rather eccentric festive gathering, where things are anything but ordinary.
Photographed by Tina Barney, the campaign stars Gigi Hadid, Crystal Fish, Louisa Jacobson, XiaoWen Ju, Georgia Martin, Momo and Nyla Singleton, dressed in everything from cosy knits to embroidered silks and sparkling partywear. Their plus-ones? A whole menagerie of plush bears, rabbits and geese, naturally. Created especially for the campaign, these cuddly companions are treated with all the importance of distinguished house guests. The short film by Emilie Blichfeldt adds to the playful theatrics, making this one festive gathering we’d quite like an invitation to.
Watch the campaign film here:
3. Loewe brings a little spook to the festive season
If Christmas feels a little too sugary for your liking, Loewe might have something more up your alley. The Spanish fashion house, which is no stranger to a playful collaboration (see this Studio Ghibli tie-up
The accompanying campaign film stars Eva Victor, David Jonsson, Sandra Bernhard and Jordan Firstman as they explore a rather peculiar boutique, where distorted mirrors, wonky staircases and striped walls quickly turn into a surreal dreamscape. Iconic characters from the film like Jack Skellington, Sally and Zero also get translated into Loewe’s signature leatherwork, embroidery and other artisanal techniques. It’s a fitting meeting of two worlds built around imagination and craftsmanship, and a little reminder that Christmas doesn’t always have to be merry and bright.
Watch the campaign film here:
4. Gucci has officially defrosted our queen of Christmas
It’s time! You know the holiday season has officially arrived when Mariah Carey starts defrosting, and Gucci is getting ahead of the festivities with a campaign starring the undisputed queen of Christmas herself.
Directed by Harmony Korine, the holiday film follows Carey as she prepares to make her grand entrance at a hotel transformed for the occasion. Think elaborate decorations, festive preparations and all the over-the-top glamour you’d expect from a Gucci Christmas. Naturally, the soundtrack features All I Want For Christmas Is You, because what would a Mariah Carey holiday campaign be without it?
Watch the campaign film here:
5. Swarovski’s holiday musical starring Ariana Grande
We’re still mourning the lack of a Wicked November this year. After getting our annual dose of pink-and-green magic with the first two films in November 2024 and 2025, respectively, we’re certainly not complaining about another excuse for a little theatrical escapism – and Swarovski understands the assignment.
For its Holiday 2026 campaign, titled Joy: The Swarovski Musical, global brand ambassador Ariana Grande takes centre stage in a series of theatrical vignettes inspired by classic musical numbers. Directed with all the glamour of a grand stage production, the film sees Grande dancing in a top hat and tails, twirling in a ballerina-inspired look and stepping into a full-blown pop-star moment. There’s even a nod to Swan Lake, complete with feathered details and plenty of sparkle.
Watch the campaign film here:
6. Levi’s gets fuzzy for the holidays
Forget the usual Christmas snowmen. Levi’s is introducing us to Fuzzyeti, a larger-than-life fuzzy creature who might just be the most unexpectedly adorable holiday guest this season. Titled Let’s Get Fuzzy, the brand’s Holiday 2026 campaign centres on a charming stop-motion film following Fuzzyeti, affectionately known as Gus, as he goes from being a feared outsider to a welcomed guest.
The film is made entirely using traditional claymation (a stop-motion animation technique using clay), with handmade sets and characters that required hours of filming for every second of animation. Even the tiny outfits worn by the characters were meticulously recreated by artisans. It’s also a nostalgic nod to Levi’s 1995 Clayman advertisement, which was the first ever full-length commercial shot entirely in Claymation.
Watch the campaign film here:
7. Rimowa’s miniature worlds full of holiday escapism
Good things come in small packages, and Rimowa’s latest holiday campaign is proof. The luggage label has created a series of handcrafted miniature worlds for Holiday 2026, brought to life through stop-motion animation and centred around its iconic Original aluminium suitcase. Made from materials like clay, paper, felt and wood, the tiny sets depict everything from cosy window-seat moments to peaceful nature escapes. Honestly, we wouldn’t mind checking into one of these little worlds ourselves.
Beyond the adorable details, the campaign celebrates the joy of slowing down and appreciating the journey rather than getting caught up in the rush of reaching your destination. It also spotlights Rimowa’s expanded personalisation service, now available for its Original collection, with colourful wheels, handles and leather address tags to choose from.
Read more: Rimowa Now Lets You Customise Its Iconic Original Suitcases With A Pop Of Colour
Watch the campaign film here:
