Paris Hilton Is A Glamorous Swan For Lanvin
An icon of 2000s fashion and style, Paris Hilton is making a comeback as the face of Lanvin’s Spring/Summer 2021 advertising campaign.
By Gordon Ng,
When Lanvin unveiled its Spring Summer 2021 campaign, we had to do a legitimate pause and double take – could it really be? Could Paris Hilton really be the face of Lanvin, after so many years of relative media silence?
And it was! The queen of the noughties, the original influencer before Kim Kardashian was a big deal, the heiress pop star template, the archetype of pink and bedazzled glamour.
She’s back – although lensed in a more noticeably low key way. It’s glamorous, of course, but there’s more restraint and classical beauty to these photos and the way Paris Hilton looks.
Ahead, we tell you wha you ought to know about Paris' big fashion revival.
The inspiration behind the photos, lensed by fashion industry fixtures Mert Alas and Marcus Piggott, drew from 1950s portraits of New York society women. Known as “swans”, these glamorous, taste-making women of Fifth Avenue were basically precursors to the modern day influencer.
That concept of the glamorous swan gelled perfectly with the collection that Lanvin creative director Bruno Sialelli presented in Shanghai. Titled “Yu Garden”, it was an exploration of old and new that bridged the archives and heritage of Lanvin with Sialelli’s forward-looking vision for the house.
“I wanted to portray Paris Hilton in a way that she has never been seen before,” said Sialelli of the campaign’s creative direction. “As the originator of the influencer movement and the idea of ‘famous for being famous’, I wanted to show the world how far she has come in the industry that she created.” ‘Famous for being famous’ might sound like a jibe, but it’s pretty obvious that Paris Hilton is sure enough of herself these days to roll with the punches.
A veritably accomplished multi-hyphenate herself (see: reality TV star, media personality, socialite, businesswoman, model, singer, actress and DJ), Hilton says she appreciates the legacy of the maison that Jeanne Lanvin founded.
Lanvin, by the way, is the oldest French couture house in continuous operation. “Her entrepreneurial spirit is so incredible,” said Hilton in a press note, cheekily concluding with: “remind you of anyone else?”