Nearly every major label has it in its ready-to-wear collection. Browse the season's hero accessories and there's probably an option in one of its many shades. Even Rick Owens has embraced it – Rick!
Over at Chanel, Virginie Viard has often made pink a key colour in the maison’s collections since making her solo debut as the maison's artistic director. This season, it’s one of the small handful of candy-toned brights that liven up a wardrobe of breezy tweed suits and day-to-night dresses.
Dialled up to an electric fluorescent, it’s also the main pop of colour on the otherwise largely monochrome accessories – including the costume jewellery.
Chanel Spring/Summer '21
Do all these mean that the colour is one of S/S 2021’S biggest trends? Yes. Does that mean that it's not as divisive as it's often regarded? Yeah, we also kind of like that.
Ahead we share our must-have pink fashion picks that'll help inform your style choices in the days ahead.
A version of this article first appeared in the March 2021 No-Rules edition of FEMALE