This Moncler Capsule Line And Its Kung Fu-Themed Campaign Will Put You In A CNY Mood
Exuding the strength and resilience of the metal ox.
By Margaux Levy,
Lunar New Year festivities and decorations may be a much more muted affair this year, but trust Moncler to keep the festive vibes going strong. The outerwear specialist, known for its high-impact-meets-fantasy imagery (who can forget its Rick Owens and Richard Quinn lookbooks for the Genius outing?) has accompanied its Chinese New Year capsule launch with a rousing short film/campaign.
READ MORE: Givenchy Puts A Gen-Z Spin On Its Year Of The Ox Capsule Line
That task fell into the hands of the Shanghainese photographer and former Moncler Voices collaborator, Leslie Zhang. Zhang delved on the tropes of Chinese culture – the ancient art of kung fu and traditional Chinese architecture – to complement the romantic and intrinsic Eastern themes that define his works. The bold use of lucky red hues and the portrayal of kung fu was Zhang's way of embodying the strength of this year's Chinese zodiac animal, the Metal Ox,
Keeping with this concept of resilience and armour/protection, Moncler's CNY collection features a range of durable outerwear staples including reversible puffers, caps and a metallic-coated nylon puffer that's a nod to the Metal Ox.
Wonder what's in-store? Scroll down for some of our picks from this special collection.
This comforting number will come in handy the next time you're confronted with Arctic-like air-conditioned interiors.
If Taylor Swift's Cardigan got you thinking of owning this cosy staple, why not opt for this pretty powdery iteration by Moncler?
The pop of red and blue embroidery on this baseball cap will tone down the sombreness of a black cap.
Available in black and white, this logo sweater makes for an easy transitional piece in your man's wardrobe. Match it with a pair of denim jeans or tailored pant and he'll be good to go.
Meet the perfect ying-yang jacket: this reversible design features a matte-white nylon layer on one side and a shiny black nylon lacquer layer decorated with prints of the constellations and the ox motifs in red embroidery.