The New Prada Boutique At Ion Orchard Will Have You Ready To Shop
After a stunning facelift, the revamped Prada boutique is now the perfect spot to shop and even dine.
By Imran Jalal,
Prada’s been a staple at Ion Orchard for as long as we can remember, proudly perched on the first floor. But after a serious glow-up, the Italian fashion giant's revamped duplex flagship now gives you even more reasons to swing by.
The first thing you'll notice is the facade. A sleek, curved glass exterior, made up of Prada Triangles, totally opens up the space, giving you a peek inside while letting passersby catch a glimpse of the action within.
Spanning nearly 13,000 sq ft, the store takes inspiration from Prada’s original flagship in Milan, located in the iconic Galleria Vittorio Emanuele II, where it all began for the brand in 1913. As the world’s oldest active shopping destination, the mall has long been a magnet for Milan’s stylish crowd, both then and now.
The furnishings here showcase a distinct 1950s influence.
Inside, Prada’s signature seafoam green graces the walls, accented by embossed floral motifs drawn from the brand’s archives. The bold black-and-white marble checkerboard floors perfectly complement this iconic aesthetic. Velvet couches and thoughtfully curated furnishings pay homage to Italy’s golden age of design in the 1950s, a period defined by mid-century design legends like Gio Ponti and Ico Parisi.
A glimpse of the private salon reserved for VIP customers.
The flagship store offers the full spectrum of Prada’s women’s and men’s collections, from ready-to-wear and leather goods to footwear and lifestyle products. A broader selection of Prada Eternal Gold, the brand’s sustainable fine jewellery collection, which debuted in 2022 and was previously only available at the Marina Bay Shops. Now, this exclusive line is available in a wider variety at the Ion Orchard location.
The made-to-order section of the Prada Ion Orchard store
In addition, Prada has introduced a dedicated made-to-measure area in Singapore, a service previously only offered at the Paragon store. At Ion Orchard, customers can now personalise a range of items, including jackets, shirts, trousers, knitwear, and shirt dresses, using a selection of high-quality materials such as wool, cotton, silk, and leather. The store also offers a variety of prints, including exclusive archival Prada patterns.
The seafoam green walls and checkerboard floors at the Ion Orchard store pay homage to the design of Prada's Galleria Vittorio Emanuele II flagship in Milan.
Menswear occupies the ground floor, showcasing everything from ready-to-wear to accessories. Upstairs, accessed via the spiral staircase, the second floor is dedicated to womenswear, leather goods, and a curated selection of fragrances, accessories, and lifestyle items – including the full range of home decor and unique objects.
And don’t miss the Prada Caffe on the second floor, the first of its kind in the region. Whether you’re stopping for a relaxing break or grabbing something to go, it’s the perfect spot to refuel while indulging in a taste of Italian luxury.